Director, Global Marketing Programs, Banking and Securities

| Waltham

Director, Global Marketing Programs – Banking & Securities

Location: New York, NY or Waltham, MA

We are seeking an experienced Director of Global Marketing Programs who will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives for the Banking & Securities (B&S) line of business segment, including acquisition, engagement and acceleration. This role will be responsible for developing the strategy and executing marketing campaigns that drive high quality leads, marketing attribution pipeline, and bookings. Will work closely with our product marketing team to develop global campaigns that generate and engage leads at all pipeline stages, across a range of products and categories. Responsible for producing marketing metrics that show ROI of all lead generation marketing programs and will recommend continuation of successful programs or discontinuation of poorly performing programs. Works directly with sales, product marketing, field marketing, marketing operations, and digital demand center.

Responsibilities

  • Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas and buying cycles.
  • Across the marketing team, lead B&S program kickoff and progress meetings, develop and review program briefs for adherence to pain points, value propositions, timelines, etc. Coordinate action items and feedback on a timely basis.
  • Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities on a monthly and quarterly basis, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.
  • Collaborates with the director of digital marketing on acquisition and engagement demand creation programs and ensures final tactic global channel selections are appropriate for program design.
  • Leverage marketing automation platform (Marketo), CRM (Salesforce), marketing attribution, (Bizible), and various demand generation tools to build programs and target list segments. Monitor and measure program effectiveness including A/B testing to optimize program effectiveness.
  • Develop high-level understanding of the competitive landscape for Intralinks B&S Line of business.
  • For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs.
  • Engages proactively with direct and indirect sales teams to coordinate, communicate and optimize the impact of acceleration demand creation programs.
  • Measure campaign performance and ROI, leveraging analysis to identify optimization opportunities including design, content, copy, channel, and call-to-action.

Required Background & Experience

  • 7-10 years of marketing experience in campaign or program management.
  • Bachelor’s degree required, ideally in marketing or business. MBA Preferred.
  • Marketing experience in software to the financial services industry; ideally into Investment Banks, Corporate Development, Private Equity, Hedge Funds, Wealth Management, the Capital Markets.
  • Strong project management skills with multiple complex stakeholder groups at a local, regional, national and international scale. Management of project, budget and resource allocation to support success and efficiency.
  • Data-driven with a deep understanding of the best practices and functions of the technology and approaches that drive marketing program excellence.
  • Broad understanding of utilization of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR.
  • Proven experience creating and implementing successful seeding, demand creation, lead nurturing and pipeline acceleration programs.
  • Demonstrated skills in positioning and differentiating products and services.
  • Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements. Team player and self-starter who is adaptable and nimble. Entrepreneurial spirit with a passion for new and innovative approaches.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM

Location

Intralinks' Waltham location is located on the outskirts of Boston and easily accessible by vehicle, public transportation, company sponsored shuttle.

An Insider's view of SS&C Intralinks

What are some social events your company does?

Every other week each office hosts a Team Thursday event organized by different teams - the snacks are plentiful, trivia competition is fierce, and is a chance to break up your week with time to toast your colleagues!

Melanie Sardinha

Talent Program Associate

What are SS&C Intralinks Perks + Benefits

SS&C Intralinks Benefits Overview

Everything and more!

For you to succeed, you need to be able to afford to live and flourish. You need to stay healthy too.

SS&C Intralinks comprehensive health coverage provide options to suit your particular needs. This includes the ability to choose our health savings account option to put aside money for current as well as retiree medical needs. We also recognize the need for peace of mind and offer salary continuation through our short and long term disability programs, cash policies for critical illness and an accident protection plan. Our 401K plan with a company match helps you and your family prepare for the future. Our wide array of both company provided and supplemental insurance options ensures you and your family are covered. Rounding out these robust benefits are legal assistance, personal advocacy services, and work life balance through our flexible paid time off program as well as our in and out of office celebrations.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 6% of contributions.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Some Meals Provided
Bagel day Thursdays!
Happy Hours
Happy hours are hosted every other week.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Time allotted for learning
More Jobs at SS&C Intralinks7 open jobs
All Jobs
Dev + Engineer
Marketing
Project Mgmt