The Alliances Marketing Director is responsible for the development and implementation of integrated marketing campaigns including Google Cloud, one of Cybereason’s most strategic partners. You will oversee aspects of marketing strategy, content development, core messaging, campaign development, and sales enablement. You’ll build and maintain relationships with our partner and collaborate with key stakeholders to clearly define requirements and deliver expected results.

What You’ll Do

• Plan and deliver effective marketing programs which build pipeline and drive business growth for Cybereason’s go-to-market initiatives with Google Cloud and other strategic partners.
• Collaborate with key relationship managers, partners, and sales teams to develop integrated alliance marketing campaigns to achieve pipeline.
• Develop marketing plans to meet business goals and work closely with leadership and cross-functional teams to execute plans and support tracking of marketing budgets aligned to partner strategy.
• Create strategic messaging and positioning to differentiate Cybereason and Google joint solutions and raise awareness of capabilities, offerings and successes.
• Measure effectiveness of marketing activities and adjust plans and tactics based upon results.
• Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads.
• Work closely with marketing and business development team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement

Who You Are:

• Bachelor’s degree in Marketing or related field
• 10+ years of professional B2B marketing experience in professional services marketing or technology marketing.
• Experience in creating demand generation programs and digital marketing strategies
• Strong performance in developing, managing, and executing integrated marketing programs to consistently deliver high quality results.
• Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients, and partners.