Director, Enterprise Marketing

| Cambridge
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edX, the trusted platform for education and learning, seeks a Director, Enterprise Marketing to help propel edX’s growth to the next level. In this role, you will report directly to the Chief Marketing Officer and play an integral part in enabling the growth of enterprise sales and strategic partnerships. You will have an opportunity to shape the future of education in a fast moving start-up environment where results count.

We are looking for a growth-motivated strategic marketing leader who thrives on enabling the deal. The ideal candidate has a strong B2B marketing background, as well as the ability to leverage strategic partnerships to drive B2C growth. If you are motivated to drive results, solve complex problems, and collaborate with leaders across sales, product, and business development, this may be the role for you.

Responsibilities

  • Develop and implement the B2B marketing strategy to build awareness and demand for edX for Business
  • Collaborate with the business development team to maximize the impact of strategic partnerships, including informing deal structure, identifying new partner opportunities, and ensuring successful launch and management of marketing partnerships
  • Work closely with Marketing and Sales stakeholders to implement and optimize integrated marketing initiatives and programs that create demand
  • Define program KPIs and develop best practices for improving impact and efficiency
  • Work in partnership with communications and content marketing teams to develop and implement programs to generate demand for edX
  • Partner with the digital marketing, SEO, and website teams to successfully direct & deliver lead generation to fill sales pipeline
  • Lead development of strategies, tools, and programs to enable sales and key account engagement
  • Participate in partner, client, and sales meetings, including leading the development of relevant marketing programs and sales material
  • Develop strategies and tools to effectively market to key verticals and geographies 
  • Oversee market and competitive analysis and research to inform planning activities
  • Establish and nurture cross-functional relationships with internal stakeholders and partners
  • Lead and develop a high-impact, highly collaborative, customer-aligned marketing team of 5
  • Oversee all aspects of the enterprise marketing budget

Skills + Experience

  • 10+ years B2B marketing or business development experience
  • Strong track record driving growth via B2B and strategic partnerships
  • Experience building partnerships and partner networks, as well as the development of complex partnership agreements
  • Comfortable w/ and motivated by annual revenue targets
  • Excellence building cross-functional relationships and alignment, particularly with sales and product organizations
  • Passion for results, measurement, and optimization to continuously drive ROI
  • Ability to think out of the box and test new, creative approaches and strategies
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Excellent written, verbal, and visual presentation skills. Highly analytical. 
  • Desire to understand educational trends globally and have a passion for the opportunity that is evolving in this space
  • Embraces edX culture, leadership style and competencies.
  • Ability to travel as necessary (internationally if required) 

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases

Location

edX is right near the MIT campus in the Kendall Square neighborhood of Cambridge, MA. There are cafes, bars, restaurants, gyms, and a T stop nearby!

An Insider's view of edX

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.

Jim

Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.

Juliana

Software Engineer I

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Culture
Volunteer in local community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends outside of work
Eat lunch together
Intracompany committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
edX's summer party is for the whole family!
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
Continuing Education stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.

Additional Perks + Benefits

As employees of MIT, we have some of the best benefits around! Free lunch every day (of various catered cuisines) brings people into the cafeteria to enjoy lunch as a group, and opens up edXer's culinary horizons.

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