Director, Direct and Digital Marketing

| Greater Boston Area

Director, Direct and Digital Marketing

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers and buyers to sustainably produce and market high quality harvests through a digital marketplace. With its Atlas business, Indigo is delivering innovative scientific and data-based solutions for the entire supply chain, furthering its mission of harnessing nature to help farmers sustainably feed the planet. In 2019, Indigo was ranked #1 on CNBC’s Disruptor 50 list and #35 on Fast Company’s Most Innovative Companies list. The company is headquartered in Boston, MA, with additional offices in Memphis, TN; Research Triangle Park, NC; Sydney, Australia; Buenos Aires, Argentina; and São Paulo, Brazil.


Responsibilities:

  

Establishes him/herself as a partner within the marketing organization and shapes requests into most optimal and meaningful interpretation against goals

 

Understands and embraces Indigo’s brand look, feel and tone and ensures all performance materials are cohesive and consistent

 

Demonstrates a deep understanding of our key stakeholders (growers, buyers, shippers, carriers, consumers) and the sales cycle for each group

  • Understands Indigo's stakeholder touchpoints

 

Understands business objectives and how their role will help drive business results


Develops a vision and strategy for the direct marketing function, including deployment plan for new/existing tools and global playbooks for engagement with the functional team and utilization of direct marketing systems


Establishes, in collaboration with Strategy and Operations, a data and analytics dashboard to measure performance against acquisition and retention marketing activities

  • Sets KPIs and implements a process for reporting out on those KPIs

 

Competencies:

  • Understands agriculture media landscape but represents outside of it
  • Sophisticated in all digital and mobile media channels and their role in integrated marketing efforts
  • Disseminate and prioritize requests from a wide variety of stakeholders
  • Adds structure and strategy to an ambiguous environment
  • Team-player
  • Data driven mentality
  • Acknowledge inefficiencies or problems and problem solve quickly
  • Thoughtful of the overall brand, and considerate of messaging that will affect multiple customer segments
  • Work cross-functionally to drive outcomes
  • Proactive about new opportunities and areas to share our story. Does so with energy, creativity and collaboration across the organization, specifically within marketing.
  • Thinks strategically and thoughtfully to ensure a consistent and great customer experience, but able to turn quickly in order to deliver on needs of the business
  • Lead and influence by example
  • Sees big picture and how multiple aspects of the business intersect
  • Presents strategy, metrics and results to leadership organization
  • Highly communicative while also being succinct and able to edit to most essential information
  • Thinks in data and numbers while also understanding and incorporating our tone, brand, and vision
  • Highly cross functional; collaborative and flexible mindset


Qualifications:

  • 8-10 years of B2C and B2B marketing experience
  • Experience leading teams and driving results
  • Experience working with highly respected brands
  • CRM, retention and loyalty experience
  • Comfortable and familiar with w/w, m/m and year/year performance metrics and readouts
  • Data, technology and business background
  • eCommerce and mCommerce experience
  • Familiar with data warehouses, integrated data-systems across product, research and marketing.
  • Experience managing email, social media, and loyalty campaigns
  • Travel-required


Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
More Jobs at Indigo107 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Developer
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Internships
new
Boston
Project Mgmt
new
Boston
Product
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Operations
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Developer
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Project Mgmt
new
Boston
Design + UX
new
Boston
Project Mgmt
new
Boston
Operations
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
HR
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Operations
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston
Developer
new
Boston
Developer
new
Boston
Project Mgmt
new
Boston
Product
new
Boston
Developer
new
Boston
Operations
new
Boston
HR
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston
Data + Analytics
new
Boston