Director, Performance Marketing (Remote) 

At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.

OVERVIEW:

The Director, Performance Marketing will lead a cross-functional team to plan, execute, and optimize digital marketing strategies. We're looking for someone who has a strong track record for running high-performing, data-driven campaigns. The ideal candidate will have SEO and Paid Search expertise with significant exposure to automated email marketing and have worked in B2B and B2C environments. This is a remote position on a dispersed team that operates on an EST schedule. The Director, Digital Marketing reports to the VP, Digital Marketing & Performance, and will have the opportunity to grow and develop. If you're ready to join our mission to democratize learning and make an impact on a fast-growing, people-first company, read on!

OPPORTUNITY HIGHLIGHTS:

• Manage and continually monitor the performance of paid and organic digital marketing strategies across various channels for Skillsoft's B2B and B2C market segments
• Lead our digital transformation, organize a growing team structure and oversee day-to-day operations for the paid search, paid social media, SEO, and Email Marketing teams
• Model leadership, hire and develop employees, and foster cross-functional collaboration to create a team environment that bolsters innovation
• Partner with Sales, Creative, and Performance teams to develop, drive and measure account-based marketing programs
• Present to the senior leadership team on key trends across all business units
• Collaborate with the product marketing team to identify the customer journey and develop marketing and sales personas for each business unit
• Analyze performance data, establish and measure KPIs to continually meet our new customer acquisition and revenue goals
• Work closely with Marketing Operations and Analytics to pull insights across the customer journey to understand what resonates with our audience
• Manage digital marketing budget and allocate ad spend
• Dig into the data provided within our marketing attribution system to understand what is fueling the growth of the business

DESIRED SKILLS & QUALIFICATIONS:

• 10+ years of digital marketing experience within B2B and B2C environments
• A proven track record for managing high-performing, data-driven campaigns using SEM, SEO, Paid Social Media and automated email campaigns
• Strong analytical skills with the ability to use data to improve digital marketing strategies 
• Ability to think creatively be decisive in a fast-paced, ambiguous environment
• Strategic while maintaining the ability to be tactile and hands-on among a highly collaborative team
• Extensive experience using Google Adwords, Google Analytics, and various social media ad platforms
• Outstanding leadership, communication, and interpersonal abilities 

SUCCESS QUALITIES:

Personally Accountable for Team Success. We unleash our edge together.

Confident Achievers. We are bold.

Intellectually Curious. We are sharp.

Adaptable, Agile & Resilient. We are driven.

Customer First. We are real.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.

Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.