At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives. 

As the Director of Demand Generation and Integrated Marketing, you will be responsible for building the customer acquisition strategy, infrastructure, team, and global campaigns that enable WHOOP’s Enterprise business to deliver on its ambitious revenue targets across market segments and geographies. This is a role where leadership and vision meets nimble and savvy execution to support a rapidly expanding recurring revenue business.

You will evaluate key channels, partners, and technologies that form the bedrock of our pipeline generation engine. You are data-driven and collaborative: you’ll report on campaign performance and achievement to lead generation targets while working with sales and marketing colleagues to optimize and improve programs and results. Ultimately, you’ll enable growth at scale and thrive in a fast-paced environment where autonomy and customer-centricity are paramount. 

This role reports to the Head of Enterprise Marketing.

RESPONSIBILITES:

• Build and execute integrated marketing strategy and global campaign planning in concert with cross-functional teams in Enterprise (B2B) sales and marketing
• Establish predictable pipeline in support of Enterprise revenue targets, inclusive of both scale and account-based GTM motions
• Develop captivating campaign themes that resonate with core audience needs and value while supporting strategic priorities and goals
• Own and manage the integrated campaign calendar across segments and geographies
• Drive annual top-down lead projections and plans to deliver on targets
• Set strategy for investments in key in-person and virtual events, identifying venues and associations that allow for optimal reach and engagement with core audiences 
• Build dashboards to measure and share results on KPIs across funnel, using data and feedback to test and refine messaging and execution for campaigns and programs
• Audit and augment tech stack to improve ability to target, acquire, and understand core audiences across healthcare, business, government, and athletics segments
• Own and monitor campaign and channel effectiveness, regularly testing, evaluating, and optimizing campaigns and program investments across the funnel
• Measure and drive consistent improvement in lead and account acquisition costs
• Build, lead, and develop team of marketers who drive impact in demand generation, events, and campaigns 
• Serve as member of Enterprise Marketing leadership team to shape strategy and priorities to enable growth and impact for our customers and team

QUALIFICATIONS:

• 10+ years of B2B demand generation experience, with a preference for experience in high growth technology/SaaS companies operating across multiple segments
• 4+ years experience managing individual contributors in demand gen, field marketing, campaign marketing, and operations
• Consistent track record of achieving pipeline generation targets 
• Experience using paid media, advertising, social, search, email, virtual and in-person events to build and execute integrated marketing campaigns 
• Deep understanding of sales pipeline and the role that marketing plays at each stage of the customer journey
• Experience with Salesforce and key technologies/tools in MarTech stack (marketing automation, account-based marketing, webinar platforms, data and analytics providers) 
• Ability to adeptly prioritize and manage multiple projects, vendors, and cross-functional stakeholders while delivering on-time and within budget
• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Exceptional interpersonal, communication, leadership, and organizational skills with ability to influence and negotiate to achieve shared outcomes and goals

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.