Director of Demand Generation

| Greater Boston Area
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About the Role


As the Director of Demand Generation, you’ll be responsible for developing and executing Teikametrics’ demand-generation strategy, targeting Amazon and Walmart sellers from entrepreneurs to enterprises. Partnering with other marketing team members and Sales, you’ll develop multi-channel strategies that drive results. We're looking for someone who is metrics-driven, smart, adaptable, and excited to take on a high-impact role at a high-growth company. You will always be evaluating the latest marketing strategies, experimenting and optimizing different tactics, and consistently meeting or exceeding pipeline and bookings goals. This position can be based out of either of our US offices or remotely.


Core Responsibilities

  • Develop multi-channel demand-gen programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results
  • Create campaign messaging, content, and channel strategy to deliver required business growth results across paid, owned and earned channels
  • Employ best practices to achieve growth goals while also experimenting with creative strategies and less-proven tactics
  • Working closely with sales team, create an ABM strategy that targets top accounts including integrated outbound campaigns
  • Create and manage alignment with sales teams and establish feedback loops between teams
  • Create programs for all stages of the funnel that include generating new leads and nurturing them to generate SQLs 
  • Develop programs to scale customer acquisition through software free trials including affiliate marketing 
  • Continually optimize programs to ensure customer acquisition costs are in line with the return on investment goals
  • Create a weekly set of dashboards and reports showcasing KPIs for the executive team. 

Qualified Candidate Requirements

  • 10+ years of experience in demand generation and for B2B tech or SaaS companies
  • Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement and pipeline
  • Data-driven leader that has experience developing a KPI framework, optimizing metrics and tracking performance against growth goals
  • A strong understanding of ABM, segmentation, revenue attribution, influence and ROI
  • Experience with and Hubspot or other marketing automation platforms
  • Experience with scaled acquisition including affiliate marketing 
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems and offer solutions.
  • Experience in ecommerce, MarTech or AdTech space is a plus

About Teikametrics

There has never been a more exciting time to join Teikametrics, the leading Retail Optimization Platform (ROP). We’re building an operating system to optimize every aspect of a retailer's business -- from advertising to inventory to pricing. We optimize billions of transactions for thousands of entrepreneurs and brands around the world selling on Amazon and other marketplaces. The Teikametrics ROP uses proprietary econometrics and machine-learning data models packaged in a simple SaaS interface. We combine our best in class technology with coaching and support from our world-class teams based in Boston, MA, Seattle, WA and Bengaluru, India. We are looking for people who can excel, add value to our mission, and thrive in a demanding start-up environment.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases


280 Summer Street, 9th Floor, Boston, MA 02210

An Insider's view of Teikametrics

What kinds of technical challenges do you and your team face?

The Data Science Team faces the challenge of making data-driven insights, recommendations, or actions transparent and accessible. We actively pursue hard or time-consuming problems our Sellers experience when growing and running their businesses. In my 6 months at Teikametrics, I've learned the power that Data Science gives to our Sellers!


Software Engineer

How has your career grown since starting at the company?

Teikametrics has given me ownership over work that has incrementally increased in scope & technical challenge. This has allowed me to grow from a Sr. Engineer role into a Principal Engineer role leading a team of other engineers. There are always opportunities to make an impact at Teika & grow your career, which is an attribute I greatly value.


Principal Engineer

What are Teikametrics Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Highly diverse management team
Widespread company diversity, a focus on continuous improvement, and strong attention to DEI initiatives.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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