Director, Demand Generation

| Greater Boston Area
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Director, Demand Generation

First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 

  • Caring – We care about our clients, their patients, and each other.
  • Ownership – We own our success and have the courage to make decisions.
  • Respect – We respect and enjoy each other's journey, experiences, and gifts.
  • Empowerment – We empower our team, our clients, their providers and patients to make the right decisions.

Here’s what that would mean for you in the Director, Demand Generation role. 

 

Caring

You’ll deliver crucial value to our company by leading our demand generation function to drive growth for Kyruus. You’ll oversee our full demand generation funnel, leading a team of marketing professionals and Business Development Representatives (BDRs). You’ll ensure effective coordination across your team to maximize the impact of our demand generation programs on the pipeline. You’ll also partner closely with marketing and sales leadership to drive ROI and evolve our demand generation strategy.

 

Ownership

  • You’ll develop and oversee your team’s execution of a comprehensive demand generation strategy for Kyruus.
  • You’ll create quarterly and annual plans to meet demand generation goals, track progress against them, and manage your team to meet/exceed them.
  • You’ll report on outcomes of both individual demand generation campaigns and the overarching program, proactively suggesting adjustments as necessary.
  • You’ll serve as a subject matter expert (SME) on demand generation, keep a close pulse on best practices, and bring those best practices to the marketing team.
  • You’ll oversee the quarterly content marketing calendar and partner with product marketing to design compelling deliverables while maximizing the content lifecycle.
  • You’ll enable the sales team by ensuring proactive communication around content programs and keeping close track of how leads move through the funnel.
  • You’ll work with your team to enhance the Kyruus website on an ongoing basis.
  • You’ll optimize proven tactics while bringing creative new ideas to the table.
  • You’ll manage the demand generation budget effectively.
  • You’ll regularly use HubSpot, Salesforce, Asana, and other solutions. 
  • You’ll report to the Vice President, Marketing within the Marketing division in the Demand Generation department.

 

Respect

How You’ll Use Your Professional Skills

You’ll use your 10+ years experience in marketing to:

  • Coordinate demand generation efforts across the different areas under your purview, including digital marketing, content marketing, email marketing, and social media, as well as the BDR function.
  • Drive pipeline growth and velocity with compelling demand generation programs, successful BDR campaigns, and proactive cross-functional communication.
  • Find new ways to expand our programs and reach our target audience.
  • Optimize Hubspot and Salesforce setup and workflows on an ongoing basis.
  • Oversee Kyruus’ digital presence and continuously enhance it via SEO, website content, our blog, social media, third party sites, and more. 
  • Ensure all demand generation deliverables (content, social media posts, ads, emails) are high quality and aligned with the Kyruus brand.

You’ll use your leadership and management skills to: 

  • Set goals for your team aligned with marketing team and company goals, track performance against them, and proactively pivot as necessary to boost results.
  • Establish high standards for your team members and empower them to do great work with appropriate guidance and feedback.
  • Collaborate with sales leadership to maximize the impact of marketing programs, streamline hand-offs, and improve visibility into where leads are in the funnel.
  • Partner effectively with the broader marketing team.
  • Create an inclusive environment where your team members and peers feel motivated and empowered to succeed.

  Empowerment

How You’ll Know You’re Succeeding

  • You’ll lead successful demand generation programs and campaigns that meet or exceed quarterly and annual goals for marketing qualified leads and other metrics.
  • You’ll take accountability for your team’s performance and ensure the various functions within your team coordinate well together and with the sales team.
  • You’ll be known for being passionate about leads and balancing strategic thinking with successful execution.
  • You’ll ensure Kyruus is following best practices and expanding its demand gen programs while optimizing existing ones.
  • You and your team will produce high quality and differentiated content and you’ll continue raising the bar on our website, social media etc.
  • You’ll serve as a subject matter expert and key partner to sales and marketing.
  • You’ll implement innovative ideas that expand our reach and lead engagement.

 

Where You’ll Go From Here

  • Kyruuvians in the Director, Demand Generation role can move in a more linear career path to a Senior Director, Demand Generation position (overseeing larger teams/product portfolios) or potentially take on a broader marketing position.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with you manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • TableauAnalytics
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Our Boston office is located in the heart of the city, surrounded by restaurants, shops, and tourist attractions!

An Insider's view of Kyruus Health

How would you describe the company’s work-life balance?

Kyruus encourages an exceptional work life balance. Unlimited PTO is just the beginning. Managers and coworkers encourage you to take time off and fully disconnect from work, jumping in to assist wherever they can. My favorite thing is that employees are allowed to interpret "remote first environment" on their own terms

Akieva

Total Rewards Associate II

How do you collaborate with other teams in the company?

My team collaborates with many other departments at Kyruus. We work with Product during the scoping phases of the development cycle, we work with Implementation during deployment, and we work closely with Engineering after Go-Live. We depend on these collaborations, and more, in order to provide the best possible experience to our customer

Ken

Senior Director, Customer Support

What are some things you learned at the company?

Kyruus has taught me things both in my personal & professional life. Professionally, I’ve learned how to adapt & succeed in a fast-paced environment that is constantly changing. Personally, I’ve learned that the people and company I work for matters. I can do accounting anywhere—it’s the people I work with and the culture that makes me love my job

Lauren

Senior Accountant

How do you empower your team to be more creative?

We talk a lot about thinking out of the box and putting our business hats on. I truly see the People team in service of the business but an integral part of the success of the business. Creativity and innovation aren't just reserved for engineers and marketers, the more creative we are in the People space, the more engaged our employees are

Paige

Chief People Officer

What projects are you most excited about?

My team is currently working on a project that will allow patients to check themselves in to their appointment without needing a staff member. I'm excited to continue to iterate on this because it will free up time for the front desk staff, shorten lines at the practice, and benefit the patient to easily check themselves in on their own device

Marguerite

Senior Product Manager

What are Kyruus Health Perks + Benefits

Kyruus Health Benefits Overview

Kyruus Health perks & benefits include:
-Unlimited Vacation
-Flexible Work Arrangements
-Health Benefit Packages (Medical, Dental, & Vision)
-401(k)
-Quarterly recharge day
-Home Office Benefits
-Wellness Programs

Culture
Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Partners with nonprofits
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
You betcha! Healthy = Happy. $500 a quarter to spend on things that make you a better you!
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Share in our success!
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Free snacks and drinks
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some meals provided
Catered lunch on Fridays.
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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