Director, Demand Generation at Kyruus

| Greater Boston Area
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Director, Demand Generation

First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 

  • Caring – We care about our clients, their patients, and each other.
  • Ownership – We own our success and have the courage to make decisions.
  • Respect – We respect and enjoy each other's journey, experiences, and gifts.
  • Empowerment – We empower our team, our clients, their providers and patients to make the right decisions.

Here’s what that would mean for you in the Director, Demand Generation role. 

 
Caring

You’ll deliver crucial value to our company by leading our demand generation function to drive growth for Kyruus. You’ll oversee our full demand generation funnel, leading a team of marketing professionals and Business Development Representatives (BDRs). You’ll ensure effective coordination across your team to maximize the impact of our demand generation programs on the pipeline. You’ll also partner closely with marketing and sales leadership to drive ROI and evolve our demand generation strategy.

 
Ownership
  • You’ll develop and oversee your team’s execution of a comprehensive demand generation strategy for Kyruus.
  • You’ll create quarterly and annual plans to meet demand generation goals, track progress against them, and manage your team to meet/exceed them.
  • You’ll report on outcomes of both individual demand generation campaigns and the overarching program, proactively suggesting adjustments as necessary.
  • You’ll serve as a subject matter expert (SME) on demand generation, keep a close pulse on best practices, and bring those best practices to the marketing team.
  • You’ll oversee the quarterly content marketing calendar and partner with product marketing to design compelling deliverables while maximizing the content lifecycle.
  • You’ll enable the sales team by ensuring proactive communication around content programs and keeping close track of how leads move through the funnel.
  • You’ll work with your team to enhance the Kyruus website on an ongoing basis.
  • You’ll optimize proven tactics while bringing creative new ideas to the table.
  • You’ll manage the demand generation budget effectively.
  • You’ll regularly use HubSpot, Salesforce, Asana, and other solutions. 
  • You’ll report to the Vice President, Marketing within the Marketing division in the Demand Generation department.
 
Respect

How You’ll Use Your Professional Skills

You’ll use your 10+ years experience in marketing to:

  • Coordinate demand generation efforts across the different areas under your purview, including digital marketing, content marketing, email marketing, and social media, as well as the BDR function.
  • Drive pipeline growth and velocity with compelling demand generation programs, successful BDR campaigns, and proactive cross-functional communication.
  • Find new ways to expand our programs and reach our target audience.
  • Optimize Hubspot and Salesforce setup and workflows on an ongoing basis.
  • Oversee Kyruus’ digital presence and continuously enhance it via SEO, website content, our blog, social media, third party sites, and more. 
  • Ensure all demand generation deliverables (content, social media posts, ads, emails) are high quality and aligned with the Kyruus brand.

You’ll use your leadership and management skills to: 

  • Set goals for your team aligned with marketing team and company goals, track performance against them, and proactively pivot as necessary to boost results.
  • Establish high standards for your team members and empower them to do great work with appropriate guidance and feedback.
  • Collaborate with sales leadership to maximize the impact of marketing programs, streamline hand-offs, and improve visibility into where leads are in the funnel.
  • Partner effectively with the broader marketing team.
  • Create an inclusive environment where your team members and peers feel motivated and empowered to succeed.
  Empowerment

How You’ll Know You’re Succeeding

  • You’ll lead successful demand generation programs and campaigns that meet or exceed quarterly and annual goals for marketing qualified leads and other metrics.
  • You’ll take accountability for your team’s performance and ensure the various functions within your team coordinate well together and with the sales team.
  • You’ll be known for being passionate about leads and balancing strategic thinking with successful execution.
  • You’ll ensure Kyruus is following best practices and expanding its demand gen programs while optimizing existing ones.
  • You and your team will produce high quality and differentiated content and you’ll continue raising the bar on our website, social media etc.
  • You’ll serve as a subject matter expert and key partner to sales and marketing.
  • You’ll implement innovative ideas that expand our reach and lead engagement.

 

Where You’ll Go From Here

  • Kyruuvians in the Director, Demand Generation role can move in a more linear career path to a Senior Director, Demand Generation position (overseeing larger teams/product portfolios) or potentially take on a broader marketing position.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with you manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM

Location

51 Melcher Street, Boston, MA 02210

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!

Nausheen

Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.

Chris

CTO

What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Culture
Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Friends outside of work
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Retirement & Stock Options Benefits
401(K)
Company Equity
Share in our success!
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We have all the standard tech company perks (perhaps minus some of the "google-level" stuff like volleyball courts/sleeping pods/trips to the real Hogwarts/personal helicopters, tame+alive helper dinosaurs/etc) but what sets us apart is our people. We care about our mission - making healthcare better - and it comes through in our culture. Not only are Kyruuvians the smartest folk on the block (you wont hear us say that btw) we are also some of the most kind, caring, and helpful humans one could hope to meet.

Working here, and being part of this team is truly awesome.

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