Director, Demand Generation

| Greater Boston Area
If you or a loved one has ever experienced a major medical event, you know how overwhelming it is to process the flood of information that follows—whether it’s hastily delivered guidance from your doctor, or a pile of paperwork on managing your recovery. And once you get home, it can feel impossible to know where to start, or how to stay on track to reach your health goals.
At Wellframe, we’re helping healthcare organizations fill this gap, so people can get the holistic resources and support they need to feel their best, outside traditional care delivery settings. Through our patented platform, Wellframe translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist delivered to patients through the Wellframe mobile app. As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which utilizes advanced algorithms to generate early intervention alerts. With secure two-way messaging, Wellframe facilitates long-term, trusted relationships between patients and care teams.
The Senior Manager, Demand Generation is responsible for all initiatives to drive leads through digital, social, and traditional marketing funnels, resulting in sales and customer retention. The position will have exposure working with SDRs, field sales, and content marketing to drive demand, build pipeline, and support customer retention and upsell. Your “day in the life” will consist of creating and optimizing campaigns; embracing new technologies to drive improvement; project managing multiple campaigns at once; managing cross-functional initiatives; and planning, organizing and executing events. In addition, this individual is responsible for setting up and executing regularly against a reporting structure that shows the impact of demand generation programs on funnel/pipeline development.


  • Drive awareness of and demand for Wellframe’s solution offerings through multi-channel integrated programs such as content syndication, advertising, social media, email marketing, events, and webinars
  • Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting 
  • Manage event marketing strategy to determine which industry events and trade shows support lead generation strategy; plan and manage execution of those events
  • Manage a dedicated marketing operations specialist to ensure that the proper systems, processes and partnerships are in place to ensure demand generation success
  • Cross-functional collaboration with content marketing and sales to ensure development of compelling, relevant content to drive engagement for all areas of the marketing funnel, from awareness to decision to upsell
  • Manage database of contacts and lead scoring by account 
  • Manage Marketo and Salesforce lead data, making strategic use of data to uncover and execute against lead generation and pipeline development opportunities 
  • Track marketing metrics and create reporting on weekly MQL activity, funnel progression, funnel velocity, campaign effectiveness, lead sources and other dashboards as needed
  • Perform A/B testing and maintain database of results
  • Partner with sales to ensure campaign alignment and execution
  • Manage BDR resources as a source of lead gen
  • Understand buyer personas and target marketing activities along the buying cycle, applying those techniques to demand generation

Qualifications and experience:

  • Strong B2B demand generation experience with marketing programs (email campaigns, webinars, events, advertising, content, social media, etc.)
  • Demonstrated experience and depth of knowledge in latest B2B demand generation trends with a track record of consistently delivering measurable results and keeping ahead of current demand generation trends
  • Advanced knowledge of best practices in B2B marketing automation
  • Experience and passion for performance optimization, specifically using A/B or multivariate testing for conversion rate improvement
  • Experience working with Salesforce, Marketo (or other marketing automation platform), and Excel 
  • Experience in building, launching, and reporting on campaigns
  • Strong analytical skills and metrics-driven decision making
  • Exceptional written and oral communications skills in both formal and informal settings
  • Excellent project management skills
  • Ability to work and execute in a fast-paced, dynamic environment
  • Bachelor’s Degree in marketing or related field required

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
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    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM


Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.


Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.


VP, Engineering

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.


President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.


Director of Talent

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Volunteer in local community
Wellframe participates in quarterly volunteer activities. In the past we've volunteered at More than Words, Community Servings, Boston Healthcare for the Homeless and West End Boys and Girls Club.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Interview training is conducted at Wellframe 1-2 a year to minimize bias in the interview process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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