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Director, Demand Generation

| Greater Boston Area

As the Director of Demand Generation, you will be responsible for owning our customer acquisition program. You will drive awareness and new leads for the company through paid marketing campaigns and acquisition channels, including ABM, SEM/SEO, content marketing and content syndication, social media, events and webinars. The ideal candidate will have a strong track record of driving leads for SaaS companies, and a strong understanding of how to target enterprise marketers. We are looking for someone who is passionate about growth and can set the strategic agenda across all levels of the organization and drive a cross-functional team to execute on that agenda.

Localytics’ mission is to put people at the center of brands’ digital engagement - delivering meaningfulness and personalization in all experiences. We aim to be the intelligence behind the digital engagements that brands have with their customers. Today we achieve that by giving marketers the ability to craft intelligent, personalized mobile campaigns that deepen customer engagement, loyalty and conversion.

Job Responsibilities

  • Own strategy, spend and execution for all paid marketing acquisition programs to drive penetration in target accounts.
  • Help develop content nurture flows to engage with new leads and move them through the sales cycle.
  • Own the marketing technology stack for all of marketing (e.g. marketing automation, attribution, reporting tools, etc.)
  • Develop and execute global marketing programs and events with the objective of creating and nurturing sales opportunities from enterprise target accounts.
  • Responsible for marketing program and event performance. Set goals and objectives for every Localytics program and event with regard to lead generation, pipeline creation and nurturing, and brand awareness. Communicate goals and objectives to stakeholders.
  • Use sophisticated business intelligence tools such as Salesforce, Marketo and HubSpot to present and review results, adjust budgets, and adapt campaign tactics to optimize delivery of pipeline dollars.
  • Manage and negotiate vendor agreements and contracts in support of marketing program goals and objectives.

Qualifications

  • Bachelor’s degree with a concentration in Marketing, Communications, Advertising, Business or Management
  • 7-10 years of demand generation and marketing experience
  • Experience creating and running account-based marketing campaigns.
  • Ability to work cross functionally with Sales, Customer Success, Product Marketing and Finance teams to execute successful campaigns.
  • Experience managing budgets.
  • Ability to report on success metrics related to all marketing programs
  • Ability to manage the creation of content, working closely with a creative design team
  • Demonstrated ability to scale and grow program execution across different groups and regions
  • Exceptional organizational skills
  • Ability to grasp the Localytics business and products and personas we are targeting to help execute successful programs
  • Ability to lead and mentor team members
  • Communication skills: Excellent written, verbal and interpersonal communication skills. Willingness to present ideas to diverse audiences, work cross-functionally for results and collaborate with partners
  • Must have a style that promotes respect, credibility and trust throughout the organization
  • Experience using HubSpot and Marketo is considered an advantage
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
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    • PythonLanguages
    • RLanguages
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    • Google AnalyticsAnalytics
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    • LocalyticsAnalytics
    • IllustratorDesign
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    • XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Product PlanManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen
    • MixRankLead Gen

Location

Our office is right across from government center & walking distance to the best bars & restaurants in the city. There's something for everyone!

What are Localytics Perks + Benefits

Localytics Benefits Overview

Localytics loves taking care of our people. From commuter benefits to snacks and flexible time off, we are constantly revisiting how to make our employees happy!

Culture
Volunteer in local community
Our employees care about the communities they live and work in. From participating in the Wonderfund of MA holiday gift drive to being a Big Brother or Big Sister of Boston, we encourage giving back.
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Localytics employees can contribute up to $2600 annually to their FSA.
Dental Benefits
Our dental plan covers 100% of exams and x-rays and offers rollovers for people who show dedication to good dental health.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Localytics' health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to one times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Localytics prides itself in our flexibility for new families and paid parental leave for new parents.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Localytics sponsors many family-friendly events, including our summer outing and our fun halloween party!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Localytics offers pre-tax commuter benefits for transit and parking. Our building will also soon offer secure bike racks.
Game Room
Our lounge includes Ping Pong and a Pool Table.
Stocked Kitchen
Whether you're gluten free, vegan or have dietary restrictions, there's something for all in our communal fridge and snack cabinets. Coffee, tea, cold brew and kombucha are other bonuses.
Some Meals Provided
We provide free bagels on Fridays.
Professional Development Benefits
Cross functional training encouraged
Promote from within
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