Director of Demand Generation and Operations

| Greater Boston Area

As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

As the Director of Demand Generation, you will be responsible for owning our paid media acquisition as well as our marketing operations programs. You will drive leads by running campaigns into all paid acquisition channels like SEM, Paid Social, and through outreach to our existing database through marketing automation. The ideal candidate will have a strong track record of experimenting and driving leads through paid media for SaaS companies. This position requires extensive collaboration with content marketing and sales.

You are a perfect fit if you are at the forefront of paid media developments, can balance both leading a team and getting your hands dirty, and can set the strategic agenda across all levels of the organization (from C-suite to the Marketing team). You are passionate about growth and measuring every metric you possibly can. You love having a tangible and measurable impact on growing a business to the next level.

Responsibilities

  • Own strategy and spend for all paid marketing acquisition programs, including SEM, Review Sites, Paid Social, display & retargeting, and content syndication to drive MQLs.
  • Build growth roadmaps that identify and test against net-new channels to expand our acquisition strategy.
  • Continually experiment against existing channels to optimize performance for LTV to CAC.
  • Lead, mentor and develop the demand generation team. Recruit and train new team members.
  • Drive roadmap for a world class technology stack for all of Marketing, and partner with Business System and Business Intelligence teams to stand up technology (e.g. Marketing Automation, multi-touch attribution, reporting tools, etc.).
  • Develop sophisticated email nurture flows to engage and qualify captured leads and convert to qualified leads (MQLs).
  • Partner with our sales associate (SA) team to run tests to drive improved conversion

Qualifications

  • Bachelor's degree in relevant field, preferably marketing or advertising
  • 8-15 years of experience
  • Knowledge of Facebook Ads Manager, Google Adwords, and Bing strongly preferred
  • Growth marketer at heart with a strong passion for optimizing and experimenting
  • Experience creating and running integrated marketing campaigns.
  • Expertise in marketing automation and marketing operations - email campaigns, CRM, and lead nurturing using tools like HubSpot, Marketo, Pardot or similar system.
  • Deep analytical mind who obsessively tracks and improves KPIs.
  • Ability to manage a team of marketers and influence cross functionally
  • Experience with multi-touch attribution a plus
  • Experience working in-house is a plus, in a B2B setting an additional plus
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularjsLibraries
    • ES6Libraries

Location

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
401 Park Dr Suite 801 , Boston, MA 02215

An Insider's view of Toast

What are some social events your company does?

Toast puts a major focus on culture and centers its events around keeping Toasters engaged and social. In the past 6 months alone, we’ve had a competitive field day, a summer appreciation event (with a bonfire, food, drinks, and music), and a fall cookout where we had a pig roast and potluck. One of our own employees even performed with his band.

Brittany Rothstein

Training Content Specialist

What does your typical day look like?

Most mornings I take a second stab at a problem from the day before. With a good night of sleep I can look at things in a new light. If I’m still blocked, I’ll pair with someone after lunch. I love pairing with my teammates. Each of them offer something different and there are no egos on the table which creates an amazing learning environment.

Lisa Pan

Software Engineer

How has your career grown since starting at the company?

I began as an implementation engineer, moved into instructional design, and now I am in my dream role as a product manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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