Director of Customer Marketing (FinTech)
Now, more than ever, the Toast team is committed to our customers. We’re continuing to support restaurants to navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future.
The Toast Customer Marketing team is responsible for driving advocacy, revenue, and retention of our restaurant customers. The Director of Customer Marketing (Financial Technology) will be responsible for leading the Customer Marketing team, focused on acquisition, activation and adoption of Toast’s Financial Technology products; including Toast Capital and Toast Restaurant Card. In this role you will be responsible for partnering with the General Manager of FinTech and senior leaders across Product Marketing and Product in developing near and long term strategies to drive growth across the entire product pillar. You will support your team in creating comprehensive campaigns, tests and research to help achieve those goals and support development and commercialization of the pillar’s narrative. This is a high-impact and cross-functional role that will drive long-term shareholder value.
Job Responsibilities:
- Lead team of Customer Marketers working across Fintech products focused on customer acquisition, activation and adoption
- Work directly with Product Marketing, Product and FinTech business leads to align on goal setting and strategic direction for the FinTech pillar
- Lead Customer Marketers in the development of the go-to customer strategy for FinTech focused on driving awareness and growth
- Partner with business leads on FinTech to tailor positioning and messaging for existing Toast customers and enable customer facing teams to leverage across campaigns and other go-to-customer tactics
- Partner with operations and systems to help introduce reporting best practices and new channels that support Financial product(s) growth throughout the funnel
- Partner with Customer Marketing Growth team to identify best practices and ways of working for strong integration of FinTech products in existing Growth campaigns and programs
Experience/Qualifications:
- 10+ years of experience
- Experience in a fast-paced, cross-functional environment
- Financial Services, FinTech, or other ancillary industry experience is a plus
- Data-minded with strong analytical capabilities
- Experience with Marketo and other like Marketing Technology tools
- Excellent written and verbal communication skills: ability to build strong, compelling story lines and recommendations that are deeply evidenced in data and analysis
- Experience with Salesforce and Looker (and/or other business intelligence tools)
Our Spread of Total Rewards
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
*Bread puns encouraged but not required
#LI-REMOTE
We are Toasters
Diversity, Equity, and Inclusion is Baked into our Recipe for Success.
At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.
The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.
Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.
Bready* to make a change? Apply today!
For roles based in the United States: As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.
