Director of Customer Acquisition

| Greater Boston Area

ezCater is the world’s largest online marketplace for catering – a $60+ billion market in the U.S. We make it superbly easy for businesspeople to find and order great food for business meetings and company events, and we help our catering partners grow their business. We’re backed by $320 million in venture funding and in early 2019 were valued at $1.25 billion. Our mission is to power the world’s catering, and we’ll make it happen – even more surely if you come help us.

If you’ve led sophisticated, ROI-measured digital acquisition programs that drove dramatic growth – 2X YoY and up – at scale, this job is for you. We are looking for the next leader to take our multi-channel portfolio to the next level.

What you’ll do:

  • Lead our digital marketing programs to acquire new and repeat customers through SEM, SEO, Social Advertising, Display Advertising, Mobile Marketing, audio, video and more. 
  • Build and grow the team of marketers that drives these programs. 
  • Optimize new customer journeys to focus on high value users who exceed LTV bookings (while discovering new traffic volumes and improving campaign efficiencies). 
  • Understand algorithmic bidding techniques and leverage ROI analysis (LTV/CAC and payback period) at a granular level: by platform, by geo, by campaign, and down to keyword or targeting criterion.
  • Help invent and test all levers, from KW and persona targeting, to ad copy for maximum CTR of high-ROI traffic, to landing-page messaging and design, and more.
  • Have deep understanding of multi-channel attribution (cross device) and ability to maximize a media portfolio across segments and channels successfully.
  • Partner with our product managers and developers to evolve custom automation for managing our media campaigns leveraging up to date technologies. 
  • Partner with our data scientists to set up the predictive models that optimize our campaigns at a granular level (such as keyword- and geo- level real-time bidding).
  • Partner with our UX designers to create store experiences that optimize conversions for distinct personas.

Please:

  • Have 10+ years' experience in digital acquisition.
  • Have significant accomplishments in SEM, SEO, Display, and Social advertising on Facebook, LinkedIn, Twitter, etc.
  • Have significant accomplishments in cross-device customer acquisition (you’ve used mobile marketing to drive downstream acquisition on all devices).
  • Have proven experience building and leading growth marketing teams.
  • Be ready and able to go deep with any of your team members, while keeping strategic and business goals foremost. 
  • Be creative enough to appreciate ad copy, analytical enough to grasp data science, and technical enough to understand how integration and attribution should work.
  • Be deeply data-driven. Anticipate the next question while you’re answering the current one.
  • Be passionate about insane growth, while operating within our culture of empathy and sane working hours.

What you'll get from us 

Importantly, you’ll get a tremendous amount of authority and autonomy. You’ll own your outcomes and see measurable results for your efforts. With ezCater’s radical transparency and trust, you’ll have open access to the data that drives our decisions. You'll have a coaching environment to learn and develop, and ezUniversity sessions will provide plenty of opportunities to expand your mind.

At the same time, you’ll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here’s what else you’ll get: Market salary, stock options you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office in the heart of Boston, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail

Location

40 Water Street, Boston, MA 02109

An Insider's view of ezCater

How would you describe the company’s work-life balance?

ezCater gives its employees total control over their work-life balance, whether that means taking time for the doctor or going on a vacation. Everyone here understands that life gets in the way of work at times, and as long as you get your job done well and support your fellow co-workers, you get to control your own schedule.

Claire

Business Operations Strategist

How do you collaborate with other teams in the company?

I love working with other teams in the company! Every person I have encountered is insanely helpful and willing to teach me about their job. I'm always pleasantly surprised at how collaborative this company is.

Alyssa

Senior Menu Specialist

How has your career grown since starting at the company?

I've been able to grow a team and department from scratch, and had the opportunity to make decisions on my own. Overall, I've grown faster here than anywhere else I've worked.

Jules

Manager, ezDispatch

How do you empower your team to be more creative?

For me, fostering creativity comes down to ownership & a healthy comfort with failure. I try to make sure the team is pointed at big, meaty problems and then I largely get out of the way.

Dillon

Sr. Product Manager

What are some social events your company does?

Our weekly breakfasts and lunches provide a social avenue throughout the day, while our end of week ezHour gives the entire company a chance to wind down and interact. Outside of that, we're often seeing fun events pop up like our Holiday Party, fun team off-sites, and volunteer events that bring people together from across the company.

David

Sales Manager

What are ezCater Perks + Benefits

ezCater Benefits Overview

Importantly, you’ll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here’s what else you’ll get:

Market salary, stock options you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office smack-dab in Boston’s Downtown Crossing, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

Culture
Volunteer in local community
ezCater participates in regular community outreach activities with Rosie’s Place, City Sprouts, Community Servings, Greater Boston Food Bank, etc.
Partners with Nonprofits
ezCater partners with Feeding America through our CaterCares initiative
Friends outside of work
Eat lunch together
Intracompany committees
Here at ezCater, we have a number of different committees that tackle everything from planning fun company outings to furthering the conversation around diversity and inclusion among employees
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical every 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Company sponsored recreational sports leagues such as Basketball, Softball, Kickball throughout the year.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

Plus: Wicked awesome co-workers, Cupcakes, Breakfast delivered on Mondays, Lunch delivered on Thursdays

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