About Flock 

Flock is an enterprise messaging and collaboration app. At Flock we believe that synchronous messaging tools, supported with internal and external applications, have the power to smash organisational hierarchies, breakdown silos in the workplace, help companies better capture innovative ideas, support individuals in making faster decisions, and also bring more personable communication style into the workplace.

With 30,000 businesses already using the platform we know that we are onto something big, and are now gearing up for a period of rapid growth.

Flock is founded by Bhavin Turakhia. Serial entrepreneur and billionaire, Bhavin Turakhia is driven by a passion for problem-solving and maximizing efficiency through technology driven innovations. In the last 22 years, he has built 5 successful businesses, all driven by his belief that “it is our moral obligation to make an impact that is proportionate to our potential”. At 17, he co-founded Resellerclub, Logicboxes and BigRock, which he exited in a $160mn transaction in 2014. He is presently heading Flock - a suite of productivity apps, Zeta - a digital payments platform, and Radix - a leading registry for top-level extensions.

Role Overview

Flock is currently seeking a content maven to join our growing marketing team! As the Director-Content Marketing , you will lead the development, coordination, execution, and measurement of the Flock’s content strategy. You will play a key role in defining the “voice” for the company’s content strategy. You will be lead and build out a global team that will be responsible for creating remarkable content that drives team creation.

What is the Job like?

• Curate and contribute to the development of highly-creative on-brand content (email, blog, infographics, eBooks, whitepapers, webinars, videos, etc.) necessary to support inbound lead gen efforts
• Deeply understand the market by speaking with customers, partners, and influencers as well as industry experts
• Help identify challenges, opportunities and differentiators, to source content and develop stories that truly engage our core target market (SMBs)
• Set and measure KPIs for content Paint the picture for the market on how Flock can transform small- and medium-sized businesses to focus on what they do best through more effective communication/collaboration
• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must
• Integrating “always-on” content activities within traditional marketing campaigns to deliver measurable business value in the form of new demand
• Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results
• Leveraging market data to develop thought leadership content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics
• Act as a brand steward and interpret the content strategy across all channels including multiple newsletters, website, social, podcasting and video
• Develop and maintain the infrastructure to produce thoughtful co-marketing that engages our target audience through partners and other third-party brands

Who can apply for this role?

• 6+ years of content marketing experience within an organization where content was responsible for a significant portion of revenue creation
• 2+ years of experience managing a high performing team of content marketers
• A first principles thinker. You’ve built or been part of an organization that has implemented a world-class content marketing team that others try to emulate and have challenge accepted best practices(you know what a pillar page is and you know how to move a piece of content from the third page to the first page on Google)
• You’re a master storyteller, folks say you have immaculate written and oral communication skills
• You are passionate about building teams and mentoring individuals You have expertise with managing external resources

Additional Resources

Recommended - Detailed Intro to Flock

Flock Intro videoFlock vs Slack video

About Flock’s Platform

Our Youtube Channel

Client Case Studies

How Ituran improved communication with Flock

How Dietitians on demand increased efficiency with Flock

How Hiyo created a virtual office for remote teams with Flock