At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
Boston, MA

Director, Brand Strategy at Chewy (Greater Boston Area, MA)

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Our Opportunity:

The Director of Brand Strategy is the steward of Chewy’s brand strategy and portfolio management. We are looking for someone to join our team in Boston, MA or Dania Beach, FL, reporting to our Sr. Director, Brand Strategy & Marketing. In this role, you will leverage business strategy and data acumen to define the Chewy brand and identify its greatest opportunities within the dynamic competitive and cultural context of our category.

What You’ll Do:

  • Drive comprehensive brand strategy development (vision, mission, values, positioning, architecture, etc.) for the Chewy master brand and sub-brands.
  • Engage with the Consumer Insights team to derive qualitative and quantitative insights around motivations, behavior, attitudes and latent needs.
  • Develop metrics and methodology to track and measure brand health and the downstream impact on our business results, in partnership with Analytics.
  • Lead and mentor the brand strategy team responsible for integrating with business units (e.g. Chewy Health, Proprietary Brands) to ensure brand consistency across the full-funnel and customer experience.
  • Develop relationships and work closely with proprietary marketing managers to develop marketing plans for product launches and sustained support.
  • Develop internal guidelines and brand assets to enable the organization to execute against the brand strategy.
  • Partner with internal teams to ensure brand consistency across the company, including Talent Acquisition, Customer Service, Fulfillment Centers, PR, and Employee Engagement.
  • Improve project management across the team, driving continuous process optimization and making recommendations for efficiencies.
  • Collaborate with product management to develop branded consumer experiences across eCommerce site and apps.

What You’ll Need:

  • 10-15 years in brand marketing and/or agency positions, preferably including brand management in a top CPG or ecommerce company.
  • Proven experience in planning, delivering, and measuring marketing campaigns.
  • Expertise in utilizing a number of different methodologies to understand consumers, identify opportunity areas, and drive cohesive experiences.
  • Experience leading, coaching and developing a team.
  • Adept at working in a cross-functional, matrixed organization.
  • Ability to flawlessly multi-task and thrive under pressure and deadlines.
  • Experience working with product, tech and analytics teams.
  • Experience working in consumer tech and packaged goods.
  • Position may require some travel.


  • Experience working both agency and client-side.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected]
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here:

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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