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Chewy
At Chewy, our mission is to be the most trusted and convenient destination for pet parents (and partners), everywhere.
Boston, MA

Director, Brand Strategy at Chewy (Greater Boston Area, MA)

| Greater Boston Area
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Our Opportunity:

The Director of Brand Strategy is the steward of Chewy’s brand strategy and portfolio management. We are looking for someone to join our team in Boston, MA or Dania Beach, FL, reporting to our Sr. Director, Brand Strategy & Marketing. In this role, you will leverage business strategy and data acumen to define the Chewy brand and identify its greatest opportunities within the dynamic competitive and cultural context of our category.

What You’ll Do:

  • Drive comprehensive brand strategy development (vision, mission, values, positioning, architecture, etc.) for the Chewy master brand and sub-brands.
  • Engage with the Consumer Insights team to derive qualitative and quantitative insights around motivations, behavior, attitudes and latent needs.
  • Develop metrics and methodology to track and measure brand health and the downstream impact on our business results, in partnership with Analytics.
  • Lead and mentor the brand strategy team responsible for integrating with business units (e.g. Chewy Health, Proprietary Brands) to ensure brand consistency across the full-funnel and customer experience.
  • Develop relationships and work closely with proprietary marketing managers to develop marketing plans for product launches and sustained support.
  • Develop internal guidelines and brand assets to enable the organization to execute against the brand strategy.
  • Partner with internal teams to ensure brand consistency across the company, including Talent Acquisition, Customer Service, Fulfillment Centers, PR, and Employee Engagement.
  • Improve project management across the team, driving continuous process optimization and making recommendations for efficiencies.
  • Collaborate with product management to develop branded consumer experiences across eCommerce site and apps.

What You’ll Need:

  • 10-15 years in brand marketing and/or agency positions, preferably including brand management in a top CPG or ecommerce company.
  • Proven experience in planning, delivering, and measuring marketing campaigns.
  • Expertise in utilizing a number of different methodologies to understand consumers, identify opportunity areas, and drive cohesive experiences.
  • Experience leading, coaching and developing a team.
  • Adept at working in a cross-functional, matrixed organization.
  • Ability to flawlessly multi-task and thrive under pressure and deadlines.
  • Experience working with product, tech and analytics teams.
  • Experience working in consumer tech and packaged goods.
  • Position may require some travel.

Bonus:

  • Experience working both agency and client-side.
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact [email protected] 
To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).
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Where we are

Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • VueJSLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • GRPCFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • UXPinDesign
    • ConfluenceManagement
    • JIRAManagement
    • dotCMSCMS
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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Chewy sponsors office sports leagues year-round.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross-functional lunch and learns.
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

An Insider's view of Chewy

What’s the vibe like in the office?

Fast paced! We work in "doggy-years" here. It's a place where talent and hard work is valued and where team members can think big and can bring their dreams to life.

Greg

Senior Technical Recruiter

What projects are you most excited about?

I'd say our new onboarding program, which educates and immerses Chewy’s new hires in our business, mission, and Operating Principles. I hope new Chewtopians walk away from our revamped onboarding experience with a deeper understanding of what makes Chewy special and that it helps them build connections with their fellow new team members.

Victoria

Senior Talent Manager

What are some things you learned at the company?

Creating a work environment that is accessible to everyone attracts a diverse talent pool and unlocks talents and skills that might not be available otherwise.

Mark

Sr. Accessibility Program Manager

How do you make yourself accessible to the rest of the team?

Aside from the standard 1x1s and team meetings: 24/7 via text, email, chat, voice and during business hours by walking around the office engaging in conversation, listening to current challenges and proposed solutions.

Mike

VP, Software Engineering

What’s the vibe like in the office?

My favorite Operating Principle here at Chewy is “Debate Openly, Commit Fully.” It makes me comfortable having passionate disagreements with my coworkers about a project when appropriate, knowing that we can have a (zoom) beer later that day and feel OK about it. Every company strives for that culture, and it's a part of our DNA at Chewy.

Zack

Senior Product Manager

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