Director, Brand Strategy

| Greater Boston Area
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PathAI's mission is to improve patient outcomes with AI-powered pathology. Our platform promises substantial improvements to the accuracy of diagnosis and the efficacy of treatment of diseases like cancer, leveraging modern approaches in machine learning. Rigorous science and careful analysis are critical to the success of everything we aspire to do. Our team, comprised of diverse employees with a wide range of backgrounds and experiences, is passionate about solving challenging problems and making a huge impact

The role: We are searching for a Director of Brand Strategy at PathAI to streamline the corporate brand function, support recruiting efforts, and provide a strategic marketing roadmap. 

What you'll do: 

  • Work closely with the business leadership team to contribute to the definition of the strategic objectives for corporate brand and build strong working relationships to deliver as a team.
  • Define and execute corporate brand strategy, resulting in consistent messaging and positioning. 
  • Oversee event strategy and execution for conferences and industry events, and support events with a focus on recruiting 
  • Manage corporate communications including executive communications, messaging development, and PR.
  • Define and execute acquisition branding including website design for both companies
  • Define and execute programs to engage with industry influencers such as media, analysts and thought leaders to ensure they have a positive and current view of our business
  • Plan and manage overall brand strategy across both companies 
  • Partner with biopharma/product marketing functions, sales, finance, investor relations, and people team in order to project consistent corporate messages internally and externally.
  • Manage the interface with external agencies including but not limited to PR, advertising, branding, creative services and web.
  • Develop and manage the company’s corporate marketing budget with the finance team

What you'll need: 

  • 8+ years of experience in corporate branding in the technology industry
  • Technical background or good understanding of developer products
  • Strong experience in design and branding in a corporate environment
  • Skilled and proven experience bringing new campaigns and ideas to life.
  • Track record of evolving a brand’s position to a new market category
  • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment.
  • Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications.
  • Project management experience, with a solid understanding of project management principles and techniques
  • Uses data to measure results and inform decision making and strategy development.
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.

Nice to have:

  • Experience in acquisition marketing 
  • MBA, particularly in a business or marketing-related field

Benefits:

For the right candidate, we'll offer a competitive salary plus equity. Your compensation is rounded out by a strong benefits package:

  • Flexible work hours, with work-from-home options available 
  • Three weeks of paid leave per year, an additional two weeks of sick time, plus extended holidays and team-approved leave
  • Ten days of 100% subsidized childcare per year
  • Healthcare, vision, and dental insurance plans (HMO or PPO), with voluntary add-ons available for dependent care, life, and accident coverage
  • Commuter benefit available for public transit or parking

Most importantly, you'll be doing important work with a team of people you'll genuinely enjoy spending the day wite doing important work with a team of people you'll genuinely enjoy spending the day with. 

PathAI is an equal opportunity employer, dedicated to creating a workplace that is free of harassment and discrimination. We base our employment decisions on business needs, job requirements, and qualifications — that's all. We do not discriminate based on race, gender, religion, health, personal beliefs, age, family or parental status, or any other status. We don't tolerate any kind of discrimination or bias, and we are looking for teammates who feel the same way.

PathAI does not accept unsolicited submissions from third-parties.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • VueJSLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

We're right in the heart of Fenway!

An Insider's view of PathAI

What kinds of technical challenges do you and your team face?

Automating and auto-scaling a generalized machine learning workflow that takes pathologists from a slide medical image to a clinical prediction

Mariel

Senior Platform Engineer

What are PathAI Perks + Benefits

PathAI Benefits Overview

PathAI offers a standard benefits package (health insurance, 401k, stock options) in addition to some fun perks, listed below!

Culture
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
PathAI covers 85% of the premium for individuals and 75% for families
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
All employees receive a free membership to care.com to help with childcare needs
Flexible Work Schedule
PathAI employees make their own schedule (with their manager's approval)
Remote Work Program
We are very remote-friendly
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We do three weeks PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Not on tap, but in the fridge. We have green tea, iced coffee, and kombucha on tap, though!
Casual Dress
Commuter Benefits
Company Outings
We have season tickets for the Red Sox!!
Game Room
Our game room has a PS4!
Stocked Kitchen
Fruit snacks, milano cookies, seaweed snacks, fresh fruit, pop tarts, cereal, kind bars, etc. You can also request any specific snacks you would like on hand by asking our front desk associate
Some Meals Provided
We do a catered lunch for the entire company every Friday
Happy Hours
Whiskey Wednesday!!!
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Customized development tracks
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