Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

The CA Digital Marketing Organization is seeking Digital Marketing Strategist for Web and Demand Generation. This position will be focused on the full digital ecosystem. This role will also have responsibility for managing the fast-pace environment and generate digital web/campaign concepts into execution in a complex multi-channel marketing environment.

The ideal candidate must have the ability to work effectively with a wide variety of employees, provide digital ecosystem education, understand their requirements, deliver actions and coordinate efforts across departments. This position will require a deep understanding of digital subscription model and other digital routes to market, processes and requirements in order to develop and deliver accurate digital marketing campaigns.

Our Digital Marketing Strategist for Web and Demand Generation will:

• Create/own the Digital Gold Standard/Blueprint in context of the campaign strategy.
• Project brief development (based on the Digital Gold Standard matrix) and management of weekly status sheet, timeline and budget.
• Oversee creation and optimization of digital assets. Own all digital drive-to-assets and development of landing page experiences; Own governance and retirement of assets.
• Maximize organic responders through strong digital journey development and execution of SEM, live chat and ongoing optimization of digital journeys.
• Manage digital performance of campaigns and journeys. Optimize digital performance in collaboration with Markets.
• Develop and drive the A/B testing plan to drive continuous optimization and learnings.
• Map the digital asset relationship to ensure conformance with CA's digital ecosystem.
• Work with the Media and search team to develop the media plan in context of the campaign strategy.
• Select Digital Agency and act as main point of contact for the campaign.
• Work with campaign manager to ensure digital elements of campaigns are properly instrumented for response tracking, response flow and response quality (RLM).
• Work with campaign managers to resolve day-to-day issues.
• Work with management to develop campaign quarterly guidance materials.
• Manage campaign progress via back-end tools.

Requirements:

• BA/BS degree;
• Minimum of 12 years’ experience in digital marketing;
• Demonstrated experience developing/delivering digital marketing programs;
• Ability to work in a team environment;
• Ability to travel 10% annually.

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More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.