Digital Marketing Specialist
We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance® policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone. Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders. We’re excited to meet you. Spread your wings, and soar with us.
Corvus is looking for a flexible, versatile, and creative Digital Marketing Specialist to help push our growth marketing to the next level. Reporting to the Senior Director of Growth Marketing, the Digital Marketing Specialist will execute and manage campaigns and create reporting to measure, refine and optimize campaign performance. Channels and tactics include display, search, paid search, and digital advertising. The ideal candidate is an energetic self-starter with strong oral and written communication skills who can effectively collaborate with internal marketing colleagues, other Corvus departments and external partners.
Responsibilities
- Build and deliver multi-channel digital campaigns (display, search, social media, 3rd party review sites, media placements) to reach target audiences and drive business results
- Partner with creative and content marketing teams to align the digital marketing strategy with campaign and business goals
- Develop compelling paid and organic media campaigns, create landing pages for relevant assets, Inform and influence offers through copywriting, and provide marketing journeys designed to optimize business results
- Develop successful campaign bidding strategies and effective campaign management to hit target KPIs and metrics
- Strategize new opportunities and experiments with the marketing leadership to drive long-term, sustainable growth
- Manage channel spend to meet growth and ROI targets, including forecasts and reporting
Qualifications
- 3+ years of proven expertise designing/developing successful B2B digital advertising campaigns (agency experience a plus)
- Ability to work collaboratively with multiple stakeholders, incorporating wide-ranging feedback.
- Proven attention to detail, can maintain and manage media budgets and campaigns
- Strong analytical skills and data-driven thinking, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Direct experience with web analytics platforms (Google or Adobe) preferred
Corvus provides a seriously safe nest for people who come from all paths. Our flock represents a variety of backgrounds, perspectives, and skills. Although confidence can sometimes hold us back from applying for a job, we believe there's no such thing as a 'perfect' candidate. Corvus is a place where everyone can soar. So however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day. And please check out what it's like to be a Corvid and our amazing benefits: https://www.corvusinsurance.com/life-at-corvus
Covid-19 Response: We have taken safety precautions to protect our nest so that our employees can work with a reduced risk of Covid-19 transmission. For that reason, we follow all local laws and regulations as they pertain to Covid-19 and require all employees who work from an office to be fully vaccinated. The decision to work from an office is decided between the manager and employee. This allows us to support a hybrid work environment that empowers our employees to decide what is best for their own health and wellbeing.
Corvus is committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or an accommodation with our hiring process due to a disability, contact us at [email protected].
Disclaimer: Bird puns are highly encouraged!