Overview

Trellis is a full-service eCommerce agency with a single focus: make commerce simple. We help growth-focused brands succeed through design, development, and performance-based marketing services. As an award-winning, remote-first organization with headquarters in Boston, we’ve had the pleasure of helping some leading brands succeed in the world of eCommerce, including Formlabs, TB12 Sports, FOCO, Casabella, and many others.

The Paid Media and Email Marketing Specialist will be an integral piece of the Trellis Marketing Team by developing and implementing Google, Facebook, and email marketing strategies for Trellis' eCommerce clients. This individual should be able to quickly understand, manage, and support initiatives that will contribute to attaining profitable revenue goals and drive the success of client marketing.

We’re looking for individuals who thrive in dynamic environments, embrace processes and organization, are detail-oriented, and enjoy using data to inform their decision-making.

Core Responsibilities

Below are some of the core responsibilities of our Paid Media and Email Marketing Specialists:

• Management of Google Ads, Facebook Ads, and email marketing strategies for a variety of clients with the primary focus on B2C eCommerce sales.
• Create, deploy and maintain Google and Facebook Ads campaigns to attain target key performance indicator goals that will include but are not limited to: revenue, ROAS, account spend, impression share, quality score, and other key account metrics.
• End-to-end management of client email marketing strategy.
• Identify and segment audiences to target and grow client email engagement.
• Design and implement cadenced marketing email campaigns to meet client objectives.
• Monitor ad platform tracking events and product catalogs, able to quickly identify issues and provide recommendations to the technical lead on how to resolve them.
• Create regular, insightful performance reports, provide oversight, and manage client conversations.
• Communicate regularly to the internal team, management, and clients on project development, timelines, and results.

Relevant Experience 

Below are some of the relevant experiences that would make someone a good fit for this role:

• 2-3 years experience implementing and managing digital marketing campaigns (B2C eCommerce/agency experience preferred)
• Proven success in managing Google Ads Accounts
• Working knowledge of Facebook Business Manager and Facebook Ads Manager
• Proven success managing eCommerce email marketing strategy (Klaviyo experience is a plus)
• Experience with website analysis using tools like Google Analytics
• Experience with customer segmentation, and paid ad attribution

Our Toolbox

Below are some of the tools that our Paid Media and Email Marketing Specialists use regularly:

• Google Ads
• Google Analytics
• Email marketing platform (Klaviyo preferred)
• Facebook Business Manager (Ads Manager, Catalog Manager, Events Manager)
• Microsoft Excel/Google Sheets

Working at Trellis

Trellis is a fast-growing, self-funded eCommerce agency and already one of North East’s leading firms. While our headquarters are just outside of Boston, over 2/3 of our team is distributed across the US and internationally. We’re a remote-first organization with work/life balance at our core that provides a range of benefits to our employees, including:

• Medical, Vision, and Dental Insurance
• Company-Paid Laptop and Home Office Equipment
• 15 Days Flexible PTO + Earned Seniority
• 20 Days Additional PTO for Parental Leave
• 401K with Employer Matching
• Donation Matching Program
• Education and Professional Development Bonuses
• Performance-Based Bonuses

While we’re over 60 people, we structure our teams into smaller ‘Squads,’ providing an opportunity to build deep connections with colleagues and longer-term relationships with our clients. We aim to provide an inclusive environment that encourages a diverse group of voices to contribute to our company. This is often in the form of employee-led “Lunch & Learns”, employee-driven special interest groups, paired mentorship, and transparent career advancement policies. All of these initiatives are built on our Core Principles:

• Be a Source of Honesty: Communicate transparently and act honestly with our clients, teammates, and community.
• Engage with Problem Solvers: Recruit and retain high-quality creative and technical employees that love solving problems and are empowered to do fantastic work.
• Support Growth: Encourage and support the growth of our clients and teammates, even when we’ve made mistakes.
• Demonstrate through Results: Use results as the ultimate way to sell our ideas and capabilities.