Digital Marketing Specialist at Vistaprint
The Vistaprint Boston office is looking for an SEM expert to join its world-class international data-driven Paid Search team.
The Search Engine Marketing (SEM) Specialist will manage paid search campaigns on Google and Bing within an international Paid Search team working together to maximize the performance of our product-based lines of business (LOBs). A successful SEM Specialist will effectively support the management of the paid search budget and work with Product Owners, Analysts and Marketing teams to maximize ROI, drive traffic, customer acquisition and retention.
Who are we?
Vistaprint is a Cimpress company passionate about empowering people to make an impression through individually meaningful, personalized physical products. We are a team of over 6,000 members in 24 countries working together to empower over 17 million customers to make an impression. We are passionate, self-starting and audacious. We thrive in an entrepreneurial environment. Whatever geography we’re in, we bring exceptional talent together. We never stop learning and we believe you shouldn't either. Opportunities abound for career development.
You must-have 1-2 years knowledge of Paid Search. You already have experience in campaign and keyword management and understand the major components of good account architecture and account health. Ideal candidate will have previous work with automation and optimization tools (such as third party bid management applications) as well as advanced Excel skills.
In This Role You Will Be Responsible For
- Data-driven decision making. You can manipulate large data sets to identify key performance indicators, tell data driven performance stories and identify optimization and growth opportunities to grow your Line of Business (LOB)
- Delivering an exceptional customer experience through flawless operational execution. Your attention to detail is a strength you will bring to your role.
- Making an impact every day. You’ll work cross-functionally to unlock insights about customer behavior for other teams, and you’ll continue to leverage this data to grow not just Paid Search but also the line of business you support.
- Operating in real partnership with the business. Working closely with your colleagues, not just on the Paid Search team, but in other areas of the business to solve problems together, innovate, and turn ideas into reality. You will collaborate with the Signage and Digital LOB teams to brainstorm and prioritize testing ideas for Paid Search including: bidding strategy, keyword expansion and landing page/creative testing.
Continuous motivation to grow and learn. You will evolve in a fast-changing and modern environment providing great opportunities for self-development