Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Digital Marketing Specialist, Paid Search

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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.
Job Description
Under the guidance of the Senior Digital Marketing Manager, Paid Acquisition this rolewill be responsible for the development and implementation of strategies aimed at driving traffic to the Dynatrace website through paid marketing campaigns that focus on paid search.
The Digital Marketing Specialist, Paid Search will manage the day-to-day including the strategy, planning, implementation, optimization and reporting of paid search plans. This position will lead strategic initiatives that deliver value while continuing to evolve campaigns in alignment with the overall media strategy and working with subject matter experts across other advertising channels.
Responsibilities:

  • Developing and delivering innovative paid search strategies that exceed measurable objectives
  • Identifying opportunities in the marketplace to innovate campaigns, expand visibility and consistently improve performance
  • Daily management and hands-on optimization of the Google Search Ads and Bing Ads, including independent operative creation, implementation, and optimization
  • Perform keyword research for paid campaigns to identify new target keywords in our markets
  • Oversee development of advanced analysis and optimization opportunities (e.g. non-brand, ad scheduling, media mix, landing page testing, etc.)
  • Work with field marketing teams on localized campaigns
  • Monitor of spend and budget to ensure that the goals are being achieved
  • Coordinate the implementation of new landing pages accordingly with our product marketing managers, CRO manager and content editors
  • Create and analyze reports out of the paid marketing reporting tools
  • Help prepare agendas and presentations, quarterly deep dives, and business reviews day-to-day optimizations
  • Support paid campaign management of display campaigns (DV360) and paid social campaigns (e.g. LinkedIn as needed


Qualifications

  • 2-3 years of experience in paid digital marketing
  • Bachelor's degree
  • You have a strong understanding of the behaviors of search engines, keyword research, and advertising techniques
  • You know how to leverage paid search advertising to increase conversions and increase the quality of traffic to the website.
  • Owning certifications for Google Ads / Microsoft Ads
  • You have a passion for learning the latest paid digital marketing trends and strategies
  • Analytical thinker with the ability to interpret results to drive change
  • Strong communication skills and comfortable presenting concepts and deliverables to internal stakeholders and external vendors
  • Knowledge of a web analytics platforms (e.g., Google Analytics)
  • Ability to work autonomously and have excellent attention to detail
  • Understanding of user experience and conversion rate optimization techniques


Nice to Have:

  • Experience working with Search Ads 360 and/or Display Video 360
  • Proficient in Microsoft Excel
  • Experience with paid social campaigns on LinkedIn or other social platforms
  • Experience with HTML and graphic tools (e.g., Adobe Illustrator)


Additional Information
All your information will be kept confidential according to EEO guidelines.
#LI-MS2
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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