Digital Marketing Program Manager
IT and Business leaders have a problem: the imbalance between the business’ application requirements and IT’s ability to meet their needs is so great they have to take a different approach. They must collaborate. They must be agile. They must empower the business to participate in its own rescue. Said differently, they need help transforming their enterprise into a high-performance provider of solutions, and Mendix has the people, domain expertise and technology platform to bring the groups together for success.
Do you consider yourself a technologist at heart, who thrives on creating connections and driving value & innovation to customers? Are you maniacally focused on helping customers achieve meaningful business outcomes through technology? Are you best of breed? If you've answered yes to these questions, come join us!
Mendix provides a platform and approach that helps enterprises innovate and digitally transform their businesses and industries. Nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications to delight their customers and empower their employees.
While we live on different continents and work on different things, we are one team with a shared mission and set of values. We are passionate and strive for new heights, professionally and personally.
Mendix has a great opportunity for you to join the Global Digital Marketing team based in Boston, MA. The ideal candidate has an entrepreneurial spirit and is a self-directed professional who has experience creating and managing successful, data-driven digital marketing programs such as Email, PPC, Paid-Social, ABM and Content programs.
In this role, you will:
- Define requirements, tasks, and resources associated with digital programs.
- Communicate to team, and management on strategy/project development, timelines, and results.
- Track, analyze and optimize programs.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
To be successful, you'll have:
- 3+ years experience as an email marketing, PPC, or digital marketing specialist.
- Proficiency in marketing automation technology.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable program management experience and understanding of project management tools such as Asana, Jira or Planbox.
- Strong history of success working with marketing tools including marketing automation (Marketo), salesforce, online marketing analytics systems (Google Analytics and others), account based marketing tools (Engagio or other).
- Knowledge of online marketing and good understanding of major marketing channels.
- Familiarity with the technology space and the ability to grasp application development concepts such as Agile Development, Low-Code Development, Visual Development.
- BS/BA degree required.