Digital Marketing Manager

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Digital Marketing Manager
Thought Industries
We are looking for a strategic, data-driven marketer who understands full funnel digital demand generation. The ideal candidate is a bold digital marketing expert at the forefront of every digital trend to push us ahead of the competition. This is a true collaborator, advisor, project manager with great communication skills and a drive to own and deliver qualified leads through digital channels and expand brand awareness.
The Digital Marketing Manager will report directly to the Head of Demand Generation and will own all Paid Media working with the outside agency partner, Website CRO, SEO, 3rd party referral sites, and internal ABM Technology (i.e. Terminus). This role will manage relationships with internal stakeholders, including Demand Generation, Field Marketing, Product Marketing, and Sales, as well as the outside agency partner to create digital programs & campaigns that support overall Demand Generation lead and pipeline goals. This role will know how to create media plans, campaign flow maps, and trigger strategies; will manage project timelines and media budgets; drive digital process; and work directly with the agency partner to ensure deliverables are implemented to digital best practices and fit for purpose. Additionally, the Digital Marketing Manager will monitor results and analytics through Ad Words and Google Analytics to identify, prioritize, and implement improvements in targeting, bidding, and overall Website and campaign performance.
Responsibilities:
  • Translate marketing strategy, target audiences, and budget into digital media plans responsible for hitting goals for quality leads that convert to closed deals. 
  • Project manage digital campaigns from ideation to launch and optimization. Ensure all stakeholders are represented in campaign ideation, execution, and optimization. 
  • Ensure digital tactics, messaging, and creative are executed to a high standard and driving quality leads. Optimize the mix of high performing marketing channels and take ownership where necessary to fill gaps not covered by agency partner.
  • Identify key metrics for digital campaign success, perform ROI analysis of digital campaigns against those KPIs, and communicate performance with internal stakeholders along with recommendations for next steps.
  • Work with agency partner to manage the creation of high performing landing pages and optimize for conversion.
  • Own the performance of inbound traffic to the website; use analytics to set goals & conduct A/B testing to optimize website conversions. 
  • Work with agency to create, track, and optimize lead nurture campaigns that convert high funnel leads to opportunities.
  • Manage ABM Platform Terminus or similar, to ensure we are engaging with and measuring progress with target accounts.
  • Acquire and maintain industry-leading expertise around digital campaign operations and other sales/marketing support platforms in order to continuously optimize our approach and capabilities in these areas.

Qualifications
  • 5+ years of digital campaign management experience with direct responsibility for pipeline goals; experience in startup level environment preferred
  • 5+ years of hands-on, front-line SEM experience
  • 5+ years of experience with Google Analytics and Google Tag Manager
  • 3+ years of experience with SFDC and HubSpot (or similar MAPs) required
  • 3+ years of in-depth experience with ABM platforms (Terminus, Demandbase)
  • 1+ years 3rd party referral site experience (Capterra, Software Advice, Trust Radius, etc.)
  • Experience managing corporate websites with the primary goal of lead generation. Experience with WordPress a plus
  • Demonstrable track record of using qualitative and quantitative data to prioritize and drive decision-making
  • Self-motivated and technically-savvy with a keen ability to prioritize multiple projects, some strategic, some tactical
  • Data-driven, problem solver who is relentless in finding answers in complex situations
  • Excellent communication, presentation and collaboration skills with obsessive attention to detail
  • Strong sense of ownership/leadership, confidence
  • Experience using Sirius Decisions models (e.g. Demand Waterfall), a plus
  • Experience in Account Based Marketing a plus
  • BA/BS Education

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • Maze Design
    • MiroDesign
    • SmartsheetManagement
    • AirTableManagement
    • GithubManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailgunEmail
    • SendGridEmail

Location

We are in the heart of Downtown Boston, over looking P.O. Square Park. Surrounding us are tons of shops, restaurants, coffee shops and fitness studios

An Insider's view of Thought Industries

What’s the vibe like in the office?

High performance, high energy, low pressure, family; those are some things that come to mind. Every department has its own styles. The common theme is hard work for sure, mixed with business oriented but still relaxed and easy going. Everyone is in it for the next person. It genuinely feels like a family.

Sulaiman

Project Manager

What does your typical day look like?

My day officially begins at 8:30A.M, throughout the day I am in & out of meetings, personalizing emails & prospecting new accounts. Cold calling may not sound glorious , but Thought Industries makes work enjoyable with moments spent chit-chatting with other members of ‘the pit’, petting office dogs, snacking on food & coffee that is provided for us

Jaclyn

BDR Team Lead

How has your career grown since starting at the company?

I joined Thought Industries when we first launched. I learned to wear many hats and understand various aspects by working with/in each department. As we grew I was supported in developing core skills specific to my career passion. Thought Industries continues to support, mentor and develop our employees and that is something to take a lot of pride.

Ryan

Global Sales Manager

What are Thought Industries Perks + Benefits

Thought Industries Benefits Overview

Thought Industries offers a wide variety of benefits and perks, such as: Full Healthcare Options, Dental coverage, Vision coverage, 401K, Remote work, Parental Leave, Team Outings (current Remote Events!), Short Term Disability, Long Term Disability, Life Insurance (STD, LTS & Life Insurance, all fully paid by the company!), EAP Program (fully paid), Home Office Stipend, Meditation & Wellness Apps, Peer Rewards Program, Company Rest Days (day off!)& Other Employee incentives.

Culture
Volunteer in local community
We get together once a quarter and work with our charity in providing to the community. We also make donations as they present themselves. *on pause due to COVID-19- can't wait to resume!
Partners with Nonprofits
We work closely with Boston Cares in giving back to our community
Friends outside of work
Eat lunch together
Intracompany committees
Diversity & Inclusion Committee, Culture Committee
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Thought Industries works with MBTA to provide passes through the Perq Program
Company Outings
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
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