Tea Forte
Digital Marketing Manager
Maynard, Massachusetts, United States · Ecommerce

DESCRIPTION
Tea Forté, the global luxury tea brand identified around the world as the ultimate tea experience is hiring a Digital Marketing Manager at our corporate headquarters in Maynard, MA, reporting to the Director of Ecommerce and Digital.

The Digital Marketing Manager is a new position for the growing Ecommerce and Digital Marketing team at Tea Forté. This position is primarily responsible driving revenue and new customer acquisition in Tea Forte’s Digital channels – email, paid search, paid social, organic and affiliate and referral. This role will work closely with the existing Ecommerce, Marketing, Customer Experience teams, UX design, as well as external digital agencies.

A proven digital marketing and Ecommerce background is a must. This digital marketer understands the big picture and how technology can be leveraged to support business and branding goals. Analytics is at the core of this role and is a key piece of what drives decision making for this individual. Further, the ideal candidate demonstrates an interest and understanding for premium and luxury brands, PR and marketing.

• Responsible for driving revenue and new customer acquisition through digital channels: email, paid social, paid search, organic, referral and affiliate.
• Lead paid social media strategy and execution. Apply full funnel approach to acquiring and retaining existing customers. Manage campaigns to ROAS, ROI and CPA goals to ensure profitability.
• Manage paid search campaigns including text, shopping and display retargeting to ROAS, ROI and CPA goals.
• Responsible for email marketing technology, audience management, and build out of lifecycle email marketing program.
• Collaborate with marketing to activate in new products and brand stories in digital channels.
• Own the conversion optimization and a/b testing program. Collaborate with team on testing opportunities, prioritize, and implement tests with support from development team. Analyze, refine and repeat.
• Analyze campaign performance and translate findings into future improvements. Communicate key findings to team.
• Relentless focus on customer experience and voice of customer. Grow programs to collect and analyze customer feedback. Provide solutions to address customer experience opportunities.

REQUIREMENTS

• 5+ years relevant digital marketing experience with an emphasis on direct response paid social media campaigns on Facebook, Instagram and Pinterest.
• Experience with Paid search and SEO. Ability to manage campaigns and optimize for conversion and ROAS.
• Google Adwords and Facebook Blueprint certification a plus.
• Experience with email marketing strategy, segmentation and behavioral marketing.
• Strong understanding of how to drive LTV and customer retention.
• Experience with a/b testing, managing test plans and working with VWO or Optimizely.
• Understanding and experience with the modern digital marketing stack. Marketing automation, APIs, a/b testing tools like VWO, analytics, tag management, landing pages.
• Proficiency with HTML and CSS.
• Proficiency with Google Analytics, Microsoft Excel, SQL and Tableau desired.
• Growth mindset with a desire to rapidly test new ideas to unlock new growth.
• Ability to multi-task in a fast-paced, entrepreneurial environment. Upbeat and positive attitude.
• Strong interpersonal and collaboration skills.
• Passion for digital and driven by curiosity.
• BA/BS (Marketing, Business, Economics, or related analytics fields a plus)

BENEFITS
Tea Forté offers a competitive salary, a comprehensive benefit package and an opportunity to be an integral part of a fast-growing, dynamic and creative team. We are an Equal Opportunity Employer.

For more information about Tea Forte and our products, please visit our website at www.teaforte.com