Digital Marketing Manager - Email
Catalant’s Expert Marketplace platform has re-invented the $250 billion management consulting industry by connecting business leaders with world class independent consultants on-demand. With backing from some of the world’s top venture capital firms, Catalant is breaking records every quarter and doubling down on our growth strategy.
As we continue to bolster our industry-leading product, we are growing the team that will take Catalant to the next level, investing across the board in our people and products.
Catalant is at a phase of its growth where Marketing is at the core of our account based strategy. We’re seeking an experienced email & lifecycle marketer to join our team reporting directly to the Sr. Director of Growth Marketing. The ideal candidate for this role is a customer-first marketer that understands how to best leverage technology to develop email marketing programs that resonate and engage with our target audiences.
Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.
What you'll do
- Own and execute all aspects of email marketing campaigns, from ideation and development of content to audience targeting, design and testing, and deployment
- Develop customer segmentation, targeting and email communication strategies to maximize performance of key and target accounts to increase account penetration and engagement
- Curate the best holistic communications journey across a variety of lifecycle stages, from early engagement and awareness to retention and reengagement
- Create and manage segmented audience lists based on business and campaign needs
- Own KPI reporting, including weekly and monthly updates for email marketing
- Collaborate cross-functionally with Design, Product, Engineering, Sales, and Systems teams to deliver compelling new personalized customer journeys
- Work with marketing operations and growth marketing team on campaign development and execution and CRM management
What you'll bring
- 3-5 years of digital marketing experience in email marketing, lifecycle marketing, or similar experience
- Relevant experience in creating and scaling end-to-end omnichannel programs included behavior-triggered and calendarized campaigns
- Experience in B2B SaaS and ABM campaigns a big plus
- Demonstrated analytical ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions
- Deep knowledge of CRM, marketing, and analytics tools (Our stack includes Salesforce, Marketo, Bizible, Qualified, Domo, Google Analytics)
- Excellent project management skills with a get-it-done attitude and attention to details in a fast-paced environment
- Tolerance for ambiguity
- Marketo-certified preferred
- SQL and HTML experience is a plus
Benefits
At Catalant, we strive to offer a work environment where employees can bring however much of their full, authentic self as they desire. With this in mind, we are happy to offer our employees:
- Flexible paid time off
- Twelve weeks of paid parental leave regardless of how you choose to grow your family
- Generous health insurance coverage as well as optional vision and dental
- 401k to save for retirement
- Pre-tax commuter and flexible spending accounts
- A lifestyle spending account to be used towards home office set up, cell phone, commuting, and learning & development
- A Wellness credit to support your own health + well being
Equal Employment Opportunity Policy
Catalant is proud to be an equal opportunity workplace. Catalant makes employment decisions on the basis of merit and business objectives and does not discriminate against applicants or employees on the basis of age, race, color, religion, national origin, ancestry, gender (including gender nonconformity and status as a transgender individual), sexual orientation, pregnancy, marital status, military or veteran status, qualified physical or mental disability, genetic condition or predisposition, or any other status protected by law. All Catalant employees are prohibited from engaging in any form of discrimination.
In response to COVID-19, our headquarters in Boston is not open for interviews at this time. We are hiring and conducting all interviews and onboarding virtually. Until further notice, new (and current) team members are able to work from the office permitting they are vaccinated and follow safety guidelines.