Payfactors is revolutionizing compensation, and we’re looking for a Demand Generation marketer to join our team. The Digital Marketing Manager, Demand Generation will develop marketing initiatives that will directly impact the bottom line and contribute in delivering the company’s business objectives and moving leads down funnel. The ideal candidate will excel at orchestrating multi-channel campaigns to drive demand in a competitive market. You will be responsible for growing lead and demand generation through an integrated marketing approach and by leveraging multiple outbound marketing channels including email, website, paid advertising, landing pages, social media channels, and SEO.

PRIMARY RESPONSIBILITIES:

Develop, execute and maintain a demand generation plan and strategy, that is built for scale

Develop and drive email campaigns while tracking and reporting the success of each campaign

Develop cross-channel promotional plans for our target audience across all digital channels

Create a robust digital marketing pipeline focusing on the development of qualified leads

Identify optimization opportunities, implement testing, and adjust programs to maximize value

Help drive the creation of effective assets and offers by providing valuable data-centric insights

Measure, analyze, and report campaign performance and provide weekly reports on performance

Design and manage the lead follow-up process for all campaigns and track program performance

SEO, paid advertising, and reporting

Work with sales and other stakeholders to create new demand opportunities

Continuously monitor and evaluate industry trends, technology, market shifts 

Combine analytical thinking with storytelling to identify and engage the right leads

Use creative tactics to increase qualified leads for the top of the funnel

Develop a deep understanding of our internal and external customers, products, target audience, and the customer’s journey

REQUIREMENTS/SKILLS:

5-8 years of digital marketing and demand generation experience, with specific focus on planning and managing B2B demand generation programs using email marketing and marketing automation

Results oriented strategist with the passion and ability to dramatically grow business results

Strong understanding of the entire email marketing journey at a strategic and technical level

Experience and proficiency with marketing automation platforms/CRMS (preferred experience with HubSpot, Salesforce, Drift and Outreach). Marketo certification a plus.

Highly organized, innovative marketer with impeccable attention to detail, deadline driven and curious 

Excellent interpersonal, presenting, and writing skills and the ability to work effectively with people at all levels and departments within the company 

Analytical individual who is comfortable tracking and reporting on campaign performance metrics, revenue attribution, revenue influence, ROI and other key metrics

Previous hands-on experience with key demand creation approaches in a digital marketing centric organization

Proven ability to work cross functionally, on multiple projects and deadlines, programs and priorities, simultaneously, in a fast paced, dynamic, highly energetic environment

Bachelor's degree (Marketing or Communications preferred)

Boston-area based - No sponsorship or relocation available at this time

PERKS:

“Take it as you need it” Paid Time Off

Half Day Summer Fridays

Office socials, sports/concert tickets, swag + more

PLEASE NOTE THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE FOR THIS JOB. DUTIES, RESPONSIBILITIES AND ACTIVITIES MAY CHANGE AT ANY TIME WITH OR WITHOUT NOTICE.

EQUAL OPPORTUNITY EMPLOYER: RACE/COLOR/SEX/SEXUAL ORIENTATION/GENDER IDENTITY/RELIGION/NATIONAL ORIGIN/DISABILITY/VETS