Digital Marketer

| Cambridge

Who we are

BookBub is one of the fastest growing consumer tech startups in Boston. Millions of readers use BookBub every day to find great books, and our service helps thousands of leading publishers and authors drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. We're growing our team to launch new consumer-facing book discovery features, tools for authors and publishers, and other web and mobile products that address the digital transition of the publishing industry.

About the position:

BookBub seeks a curious, data-driven individual to create and manage digital advertising campaigns. This individual will report directly to the Growth Marketing Lead and will join the marketing team’s efforts to grow our member base.

In their first year at BookBub, the digital marketer will learn to:

  • Manage and optimize paid marketing channels such as Google, Display & Remarketing
  • Create and test direct response text and display ads to improve channel performance
  • Maintain dashboards of advertising performance metrics
  • Design and execute landing page A/B tests aimed at increasing conversion rates and/or member engagement
  • Create lifetime value models and conduct analyses to measure impact and efficiency of marketing channels

Who we’re looking for

Ideal candidates for the position will have:

  • A Bachelor's degree and marketing-related experience or coursework
  • Excellent analytical skills and consumer instincts
  • Meticulous attention to detail
  • Ability to work well in both an independent and team environment
  • Ability to learn quickly and willingness to take on new challenges

Benefits

BookBub offers competitive benefit options including medical, dental, vision, 401k, and take-what-you-need PTO. Learn more about what to expect working at BookBub.

BookBub strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.


Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • TrelloManagement
    • WordpressCMS

Location

We’re in Kendall Square - perhaps the most concentrated square mile of startups, technological innovation, and entrepreneurial people in the world.
1 Broadway 14th Floor, Cambridge, MA 02142

Perks of working here

401(K)
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Conferences & Training
Dental
Flex Work Hours
Happy Hours
Health Benefits
Generous Parental Leave
Stocked Kitchen
Unlimited PTO
Vision
More Jobs at BookBub8 open jobs
All
Data + Analytics
Developer + Engineer
Internships
Marketing
Data + Analytics
new
BookBub
Marketing
new
BookBub
Developer
new
BookBub
Developer
new
BookBub
Internships
new
BookBub