Demand Generation Specialist
Company Description
Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2011, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.
Job Description
Flywire is looking for a motivated Demand Generation Specialist to help create demand for our Commercial vertical. We are looking for a self-starter with a can-do work ethic who is passionate about marketing, content, and driving revenue.
This role will report to the Senior Manager of Demand Generation, and focus on creating content and managing campaigns that drive qualified sales opportunities in the Travel and Tech verticals. These verticals are young and growing at Flywire and this role will make a direct impact on our success in 2021 and beyond.
Key Responsibilities:
Manage campaigns throughout the lead lifecycle from awareness and lead generation, to nurture and sales acceleration.
Tell the Flywire story by writing/creating content of various types, including emails, landing pages, webinars, case studies, and blog posts.
Work in multiple marketing channels, including but not limited to paid social, and monitor and report on results.
Set up programs in our marketing automation tool, Marketo, to track results and route leads to Sales.
Assist Commercial Sales Team with qualification and management of leads by providing content for nurture campaigns and reaching out to leads directly when needed.
Qualifications
FlyMate Skills and Qualifications:
2+ years of experience in marketing and/or sales
BA/BS degree
Experience with marketing automation required, experience with Marketo a plus!
Strong written and verbal communication skills
Goal & detail-oriented, structured, process-led, with an analytical mindset
A start-up mentality, as well as an ability/interest in wearing multiple hats
Comfort with reaching out to leads directly when necessary
Additional Information
Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
Flywire participates in E-Verify for all U.S. employees.