Demand Generation Specialist

| Greater Boston Area
Are you a data-driven marketer? Do you love numbers and interpreting the stories they tell? Do you enjoy collaborating with others and constantly learning? Demand generation at LogicManager captures the umbrella of marketing programs that get customers excited about our company’s solutions. You will be designing and executing successful programs/campaigns to build brand awareness, launch into new markets, as well as to increase our opportunity pipeline. We are looking for someone who can take full ownership of integrated campaigns, collaborating closely with product marketing, sales, and external agencies/vendors to uncover new revenue opportunities. If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, we want to talk to you! 

What you'll be doing on our team

  • Develop and execute demand generation programs/campaigns that aligned with business goals across the top, middle and bottom of the marketing/sales funnel
  • Create end-to-end programs/campaigns tied to specific customer profiles, personas, use-cases and/or products across a variety of inbound and outbound efforts (webinars, emails, nurture campaigns, paid media, content syndication, etc.)
  • Develop a deep understanding of how to optimize the process of nurturing prospects on a customer journey
  • Work closely with other departments to build cross-functional cohesion and enable the sales team to be effective on campaign follow up (converting MQLs to SQLs)
  • Build a consistent feedback loop for continuous improvement of lead development and the hand-off processes to sales
  • Measure, analyze, report and optimize campaign conversion performance on a daily basis to ensure that the department hits it’s KPIs for MQLs, SQLs and Add-To-Pipe numbers
  • Manage agency and contractor relationships
  • Conduct regular budget reconciliation with the Finance department (quarterly & annually)
  • Present to management to get buy-in and secure budgets, as well as to report on result metrics

About you and what type of skills you’ll need

  • 3-5 years of relevant marketing experience implementing successful digital inbound/outbound marketing or ABM campaigns (either in-house or agency)
  • Strong analytical skills for evaluation of marketing campaigns and vendors
  • Experience working with Pardot and Salesforce.com or other marketing automation and CRM platforms as well as with WordPress or other website management systems
  • Proven experience working with paid media and content syndication vendors
  • Strong written and verbal communication skills to develop compelling messaging across all digital channels
  • Tactical, hands-on experience with lead forecasting, reporting, and analysis
  • Experience managing third party vendors including agencies and contractors
  • Self-starter who excels at multitasking and thrives in a fast-paced environment
  • Excellent organizational and time management skills, with the ability to prioritize and shift workload to meet deadlines
  • Proficient in Excel, Word & PowerPoint
  • Bachelor’s degree in marketing, communications or related field required

About LogicManager

  • Award-Winning Culture: We’re named Best Place to Work / certified as a Great Place to Work® every year since 2016.
  • Industry Leading Customer Satisfaction: We sustain NPS scores in the 50s and customer ratings and leadership recognition by Forrester and Gartner
  • Collaborative Offices: We have a modern, open floor layout designed for cross functional collaboration and employee growth. We also have conference rooms for brainstorming sessions and team meetings
  • Downtown Location: We are located in Boston’s growing Seaport and Innovation District with great views of the channel and within walking distance to many restaurants, cafes, bars, and shops. Our offices are easily accessible by public transportation and a quick walk from South Station
  • Great Benefits & Perks: We believe in supporting our employees with benefits that matter, which is why we offer competitive salaries, benefits, company stock options, paid vacation, community service days, and more. We also celebrate our successes with frequent company-sponsored lunches, happy hours, events, and other perks
  • Leadership with a Vision: We are profitable, rapidly growing and control our destiny as we have no VC funding! We are a workforce of thought leaders and dynamic innovators coming together with a vision to dramatically improve the way companies protect their reputations.

LogicManager is committed to being an equal opportunity employer. We celebrate and support diversity, and work every day to create an inclusive work environment that represents the world that we live in.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Adobe Creative CloudDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotLead Gen

Location

Overlooking Boston Harbor, LogicManager is located in Boston's Seaport Innovation District, within easy walking distance of public transportation.

An Insider's view of LogicManager

What’s the vibe like in the office?

I will always remember the first Lawn Party I attended. It was a fun event, and also showed me just how inclusive and welcoming everyone at LogicManager is. That is one thing that became obvious to me right away: the people here respect and value each other no matter who you are, what team you’re on, or how long you’ve worked at the company.

Hanna

Quality Assurance and Support Analyst

What does your typical day look like?

Some days I’ll be reviewing design specifications for our new front end, which is a really interesting and unique process that involves nearly every department. Research has also become part of my daily routine. This includes discovering what new frameworks and applications are out there to help solve problems, streamline, and make life easier.

Kevin

Software Developer

What does career growth look like on your team?

At such a high-growth company, there are many opportunities available to all employees. Team members are encouraged to be proactive in taking ownership of these ideas, and suggesting new projects that enable our goals. We encourages employees to identify when and where improvements can be made, in addition to taking action to implement them.

Mike

VP of Software Development

What are LogicManager Perks + Benefits

Culture
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
LogicManager offers employees the option to enroll in short-term disability. Additionally, all full-time employees receive long-term disability which is fully paid for by the company.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
LogicManager's vacation policy includes 3 weeks paid time off.
Paid Holidays
Paid Sick Days
LogicManager wants to create and safe and healthy workplace. When you're really sick, the fastest way to get better is to rest, and it's also best to not get everyone else in the office sick!
Perks & Discounts
Casual Dress
Our casual dress code allows you to wear what is comfortable for you -- and not just on Friday!
Commuter Benefits
LogicManager offers pre-tax commuter benefits for public transportation and parking.
Company Outings
LogicManager partakes in First Thursday socials, holiday events, and our annual Lawn Party that brings the entire company together for an Olympic-style team events with BBQ & brews in the sun!
Some Meals Provided
LogicManager's favorite tradition is our bi-weekly "Pizza Friday" (though not always pizza!) lunches where we encourage everyone to step away from their desk and enjoy a catered lunch with the team.
Happy Hours
Professional Development Benefits
Tuition Reimbursement
LogicManager supports employees who wish to continue their education to secure increased responsibility & growth. LogicManager offers tuition & skill certification up to $5,250 per year.
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