Demand Generation Marketing Manager

| Greater Boston Area

Panorama is on a mission to radically improve student outcomes by helping educators act on data.

Today, more than 500 school systems use Panorama to tackle critical challenges such as serving all students equitably, ensuring all students are on track to graduate, and helping every student develop social-emotional skills like growth mindset, self-efficacy, and social awareness. We serve school districts of all shapes and sizes, from New York City, Dallas, and San Francisco to Brookline, Waltham, and Framingham. Panorama’s investors include YCombinator, Spark Capital, Google Ventures, Ashton Kutcher, Mark Zuckerberg, Yale University, and Owl Ventures.

Panorama’s Marketing team is essential to making Panorama one of the fastest growing products in education. Our Marketing team plays a critical role in Panorama’s story, connecting researchers, educators, and practitioners, and ensuring Panorama is a leader in the national education dialogue.

As a member of our small team, we expect that you will lead significant and critical efforts around demand generation, customer acquisition, and revenue growth. As a member of a collaborative team, we expect you to be excited to contribute across each area of our work. There is no established playbook for successful “B2B” marketing in education, and we hope you will share our eagerness to learn from other industries and constantly experiment.

What We Are Looking For

  • Must haves:
    • 2-5 years’ marketing experience in B2B or K-12 (or comparable experience)
    • Strong skills in campaign planning, execution, tracking, and experimentation (e.g. A/B testing, designing trials of new marketing channels)
    • Demonstrated experience and skills across several disciplines of marketing, which may include demand generation, field marketing, account-based marketing, customer marketing, and/or content marketing
    • Excited to work at a fast-growing startup - “all hands on deck”, moving quickly, always learning
    • Happy to contribute across all areas of marketing
    • Eager to develop deep knowledge of K-12 education
    • Passion for improving education opportunities for students
    • Data-informed approach to marketing
    • Excellent organization, communication, and writing skills
  • Pluses:
    • Experience at a fast-growing startup or a similarly fast-paced, dynamic environment
    • Experience working in or marketing to education or government

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks

Location

We're on School Street above the Walgreens at Downtown Crossing. We're just a few minutes walking distance from the Blue, Orange, and Red Lines.
24 School Street, Boston, MA 02108

Insider's spotlight

What’s the vibe like in the office?

We work really hard because we care deeply about what we do and who we do it for. Our rich diversity allows for collaboration with people from all walks of life to build something meaningful and impactful for our future. I would be remiss in not saying that I work with some of the most hardworking, intelligent, and admirable people I’ve ever met.

Jen

Product Support Manager

What makes someone successful on your team?

Being eager, highly adaptive, dependable, and believing that our work is significant. For example, we’ve prioritized schools visits this year. As an engineer, I saw our product in a whole new light when I watched teachers actually interact with it as a normal part of their day. This allows us to carefully and thoughtfully craft our product.

Jemma

Engineer

How do your team's ideas influence the company's direction?

We empower each team member to build plans to turn strategy into reality. We believe that leveraging everyone’s unique skills and experiences will yield the best possible outcomes for our clients and cultivate an environment of teaching & learning.

Katie

CFO

What are Panorama Education Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We work really hard at Panorama so we make sure our team members are comfortable and well supported by benefits and perks that are motivating and encourage them to build longterm careers with us.

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