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Demand Generation Marketing Manager

| Greater Boston Area

Panorama is on a mission to radically improve student outcomes by helping educators act on data.

Today, more than 900 school systems use Panorama to tackle critical challenges such as serving all students equitably, ensuring all students are on track to graduate, and helping every student develop social-emotional skills like growth mindset, self-efficacy, and social awareness. We serve school districts of all shapes and sizes, from New York City, Dallas, and San Francisco to Brookline, Waltham, and Framingham. Panorama’s investors include YCombinator, Spark Capital, Google Ventures, Ashton Kutcher, Mark Zuckerberg, Yale University, and Owl Ventures.

Panorama’s Marketing team is essential to making Panorama one of the fastest growing products in education. Our Marketing team plays a critical role in Panorama’s story, connecting researchers, educators, and practitioners, and ensuring Panorama is a leader in the national education dialogue.

As a member of our small team, we expect that you will lead significant and critical efforts around demand generation, customer acquisition, and revenue growth. As a member of a collaborative team, we expect you to be excited to contribute across each area of our work. There is no established playbook for successful “B2B” marketing in education, and we hope you will share our eagerness to learn from other industries and constantly experiment.

What We Are Looking For

  • Must haves:
    • 2-5 years’ marketing experience in B2B or K-12 (or comparable experience)
    • Strong skills in campaign planning, execution, tracking, and experimentation (e.g. A/B testing, designing trials of new marketing channels)
    • Demonstrated experience and skills across several disciplines of marketing, which may include demand generation, field marketing, account-based marketing, customer marketing, and/or content marketing
    • Excited to work at a fast-growing startup - “all hands on deck”, moving quickly, always learning
    • Happy to contribute across all areas of marketing
    • Eager to develop deep knowledge of K-12 education
    • Passion for improving education opportunities for students
    • Data-informed approach to marketing
    • Excellent organization, communication, and writing skills
  • Pluses:
    • Experience at a fast-growing startup or a similarly fast-paced, dynamic environment
    • Experience working in or marketing to education or government

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks

Location

We're on School Street above the Walgreens at Downtown Crossing. We're just a few minutes walking distance from the Blue, Orange, and Red Lines.

An Insider's view of Panorama Education

What’s the vibe like in the office?

We work really hard because we care deeply about what we do and who we do it for. Our rich diversity allows for collaboration with people from all walks of life to build something meaningful and impactful for our future. I would be remiss in not saying that I work with some of the most hardworking, intelligent, and admirable people I’ve ever met.

Jen

Product Support Manager

What does your typical day look like?

My days revolve around our mission of being the best part of our client’s day. Collaboratively working with other engineers and Client Success teammates to problem solve, build new tools, integrate/onboard new clients, and support the needs of existing clients are just a start.

Jahvon

Engineer

What makes someone successful on your team?

Being eager, highly adaptive, dependable, and believing that our work is significant. For example, we’ve prioritized schools visits this year. As an engineer, I saw our product in a whole new light when I watched teachers actually interact with it as a normal part of their day. This allows us to carefully and thoughtfully craft our product.

Jemma

Engineer

How do your team's ideas influence the company's direction?

We empower each team member to build plans to turn strategy into reality. We believe that leveraging everyone’s unique skills and experiences will yield the best possible outcomes for our clients and cultivate an environment of teaching & learning.

Katie

CFO

What are Panorama Education Perks + Benefits

Panorama Education Benefits Overview

Our team members show unmatched devotion to improving education so in return, we've worked hard to craft a benefit offering that cares for each Panoramian and shows our devotion to and appreciation for them. Our benefits range from 90% coverage of medical premiums to flexible vacation to generous parental leave to daily catered lunch.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer two kinds of FSAs so employees are able to set aside pre-tax dollars to pay for health care expenses like copays and deductibles. We also reimburse up to $50 per month for gym memberships.
Disability Insurance
Dental Benefits
Panorama covers 90% of the cost of dental premiums.
Vision Benefits
Health Insurance Benefits
Panorama's health insurance plan through BCBS offers a PPO and HMO option. Panorama covers 90% of premium costs.
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Panorama matches 100% of employee contributions of up to 4% of their annual salary. Matched contributions vest right away!
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We work really hard at Panorama so we make sure our team members are comfortable and well supported by benefits and perks that are motivating and encourage them to build longterm careers with us.

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