Demand Generation Manager at Gravyty

| Newton
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About the role

Gravyty is looking for a demand gen manager to join our growing team. Gravyty has a culture of winning, and our ideal candidates are marketers who love to compete and find ways to produce. You will own top-of-funnel digital content, mid-funnel lead nurturing, and bottom-of-funnel sales enablement handoffs.

If you have SaaS experience, know demand gen funnels, and have a penchant for surprising and delighting customers on their journey, then we want to talk with you.

Daily you will:

  • Strategize with Marketing and Sales to create effective lead generation programs and campaigns across various channels that increase the sales pipeline
  • Develop, execute, and optimize targeted campaigns in HubSpot
  • Identify barriers to lead gen and solve them
  • Grow acquisition channels -- from paid and organic social to digital ads, syndication, and more
  • Track, monitor, and report lead gen and funnel performance

Measurement

You will be measured on monthly goals for sales accepted leads, outbound marketing conversions, campaign performance, and pipeline build.

30-60-90

In the first 30 days, you will:

  • Review Gravyty's demand gen funnels
  • Grasp reporting and set new benchmark standards where needed
  • Develop the plan to improve demand gen and funnel optimization

In the first 60 days, you will:

  • Implement your demand gen and funnel optimization plans
  • Collect data to audit and edit buyer personas
  • Audit and implement SEO strategy
  • Audit digital assets and develop a plan for improvement

In the first 90 days, you will:

  • Report on the status of you work on demand gen funnels, their impact on closed-won sales
  • Revisit funnels and continuously optimize content and customer journies 

Requirements

  • Minimum of 5+ years of experience in B2B SaaS marketing
  • A portfolio of lead generation results and proven track record with online advertising, inbound marketing, email, and social media marketing programs
  • Advanced proficiency in HubSpot CRM and Marketing Automation, Zoom (webinars and meetings), Google Analytics, and LinkedIn Ads
  • Strong problem-solving strategies, including navigating ambiguity, analyzing data into actionable strategies, and initiative to dig into unfamiliar tools and processes. 
  • Ability to closely align Marketing with Sales, Customer Success, and executive leadership
  • Bachelor's degree
  • Excellent verbal and writing skills
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • PhotoshopDesign
    • JIRAManagement
    • HubSpotCRM

Location

We reside in the penthouse of a historic (1867) mill. Our brick and beam space is open concept and includes a private roof deck with views of Boston.

An Insider's view of Gravyty

What are some social events your company does?

The Adventurous Eaters Club: Each month we pick a restaurant with a different ethnicity to try. A completely informal get together of available team members who enjoy trying new foods and being social.

Barbara

Director of Human Resources

What projects are you most excited about?

I just deployed version 1 of a reporting dashboard for our Customer Success team. I was given the freedom to explore new technologies, so I decided to spin up a new server and build it using React. I look forward to adding functionality to make the dashboard useful for all of our teams, and I can't wait to build out more of our frontend with React!

Joe

Senior Software Engineer

What makes someone successful on your team?

Our most successful team members combine commitment to excellence, a curious nature and love of learning, and self-understanding around their passions and motivation. While each member of our team has their own goals and adjectives, we actively share learnings and strive for collective growth.

Chris

Vice President of Sales

What unique initiatives do you have that encourage innovation?

A "Challenges" board in the center of our HQ. Anyone can post a challenge (signed or not), anyone can sign up to help solve that challenge. Challenges such as "Pick out the art for the new space" "Work on the next generation of ROI reports" creates cross department collaboration that ingrains a sense of urgency, ownership, and cooperation.

Rich

Co-Founder and CTO

What are some things you learned at the company?

From a professional standpoint, maybe the most important thing I’ve learned is that the result is more important than the process. It forces me to think critically and find ways to win even when the path isn’t so clear. Working at Gravyty gives me the opportunity to think outside the box and find my own path to success.

Drew

Marketing Coordinator

What are Gravyty Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Daily stand up
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Stocked Kitchen
Parking
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