Demand Generation Manager

| Greater Boston Area

We are looking for a results-driven, flexible, and creative marketing professional who has experience with demand generation, account based marketing (ABM), content strategy, and campaign optimization and program management skills.

The Demand Generation Manager reports to the Director of Demand Generation and will drive the creation and management of marketing campaigns, the promotion of and delivery of events and webinars. This position takes the lead on planning, budgeting and managing account-based and paid programs and events, and works closely with cross functional teams on the development and measurement of all demand generation programs.

We need you to:

  • Work directly with the Director of Demand Generation to develop and execute marketing programs and events with the objective of creating and nurturing sales opportunities from enterprise target accounts. This includes creating and managing the Localytics event budget under the guidance of the Director of Demand Gen.
  • Define clear campaign plans and identify the target and goals of campaigns
  • Optimize landing page and website conversion rates, driving lead generation, and maximizing paid search advertising
  • Proactively develop and implement sponsorship marketing campaigns to promote Localytics at conferences and industry events, working closely with the Director of Demand Gen and the global sales team.
  • Provide logistics support for conferences and events. Tasks include coordinating project scheduling, vendor management, AV services, catering, and writing content related to events.
  • Use sophisticated business intelligence tools such as Salesforce, Marketo and HubSpot to present and review results, adjust budgets, and adapt campaign tactics to optimize delivery of pipeline dollars.
  • Bring new ideas to the table and not just execute on status quo
  • Identify new areas and opportunities for potential advertising
  • Work closely with the marketing team to ensure campaigns run optimally

You need to have:

  • Bachelor’s degree
  • 3+ years experience managing marketing programs and corporate events 
  • Solid campaign management experience 
  • Exceptional organizational skills including the ability to set and drive requirements across multiple functional areas
  • Outstanding attention to detail
  • Experience managing budgets
  • Ability to report on success metrics related to all marketing programs
  • Ability to manage the creation of content and collateral for all events, working closely with a creative design team 
  • Experience managing events, tradeshows, networking events, user conferences, road shows and speaking engagements. 
  • Strong cross functional skills, and ability to serve as the “air traffic controller” for campaigns across multiple teams
  • The ability to be left and right brain by nature: understand data and analysis and be able to use it to create better content and copy
  • Self-starter mentality – ability to take a project or idea and run with it
  • Strong communication skills and the ability to work with multiple stakeholders to prioritize tasks and projects effectively
  • Learn as you go mentality -- seek out opportunities, and implement new knowledge quickly and easily
  • Experience with martech softwares like Marketo, Hubspot, Salesforce, Engagio, and Terminus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • MarketoLead Gen
    • MixRankLead Gen

Location

Our office is right across from government center & walking distance to the best bars & restaurants in the city. There's something for everyone!

An Insider's view of Localytics

How do you collaborate with other teams in the company?

There's a good amount of cross-team collaboration I do in any given week since my work tends to touch different departments (everyone needs help docs!). We use Slack mostly, so I can ping anyone I need to chat with—a Product Manager, a department head, a BDR. We're a pretty flat organization and everyone is accessible which is super important.

Emily

Self-Service Solution Lead

What are Localytics Perks + Benefits

Localytics Benefits Overview

Localytics loves taking care of our people. From commuter benefits to snacks and flexible time off, we are constantly revisiting how to make our employees happy!

Culture
Volunteer in local community
Our employees care about the communities they live and work in. From participating in the Wonderfund of MA holiday gift drive to being a Big Brother or Big Sister of Boston, we encourage giving back.
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Localytics employees can contribute up to $2600 annually to their FSA.
Dental Benefits
Our dental plan covers 100% of exams and x-rays and offers rollovers for people who show dedication to good dental health.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Localytics' health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to one times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Localytics prides itself in our flexibility for new families and paid parental leave for new parents.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Localytics sponsors many family-friendly events, including our summer outing and our fun halloween party!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Localytics offers pre-tax commuter benefits for transit and parking. Our building will also soon offer secure bike racks.
Game Room
Our lounge includes Ping Pong and a Pool Table.
Stocked Kitchen
Whether you're gluten free, vegan or have dietary restrictions, there's something for all in our communal fridge and snack cabinets. Coffee, tea, cold brew and kombucha are other bonuses.
Some Meals Provided
We provide free bagels on Fridays.
Professional Development Benefits
Cross functional training encouraged
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