Demand Generation Manager

| Waltham
To apply for this position, email your resume to [email protected]
Apply now

Summary

GreatHorn is seeking a Demand Generation Manager to be located in our Waltham, MA headquarters. Responsible for balancing the company’s account-based marketing initiative with the broader strategy, management, and execution of our outbound marketing campaigns, this role will work with both the VP of Marketing and a marketing associate to accelerate the development of the sales pipeline.

Job Responsibilities

  • Contribute to the strategy and drive the execution of the company’s ABM initiative, orchestrating requirements within Marketing and across Marketing and Sales
  • Design and manage multi-touch campaigns that may include, but not be limited to, email, webinars, in-person events, digital advertising, organic and paid social, ABM, and other results-focused activities to generate high quality sales leads
  • Develop and improve nurture campaigns
  • Constantly monitor and manage lead funnel to measure and assess lead quality through quantifiable program metrics/KPIs, engaging with marketing and sales teams on lead status/quality, guiding and accelerating lead movement through the funnel, and drive sales SLA for leads and follow-up.

Desired Skills and Experience 

  • 3-5 years relevant demand generation/marketing programs experience in B2B software
  • Experience contributing to or managing ABM programs
  • Experience managing multi-touch and integrated marketing campaigns, including a foundational knowledge of modern and digital marketing tactics and end-to-end integrated campaigns including paid media channels
  • Demonstrated project management skills to deliver on deadlines across multiple concurrent initiatives
  • Self-starter with the ability to work independently and problem solve
  • Excellent written and oral communication skills
  • Experience with Salesforce.com and marketing automation systems such as HubSpot
  • Google AdWords experience
  • Bachelors degree required.

Benefits 

We offer competitive salaries, stock options, medical, vision, and dental insurance, a matched 401k, unlimited vacation time, a fully stocked kitchen, and weekly catered team lunches.

About GreatHorn

GreatHorn is disrupting the email security industry to better protect organizations against advanced email threats through modern data analytics, machine learning, and cloud-native design. Our execution of this mission has driven triple-digit growth for three years in a row, and we’re poised to accelerate that growth in the coming year.

Run by a team of cybersecurity veterans with a track record of success, we solve a pervasive problem with smart technology, employ clever people with common sense from diverse backgrounds, and adhere to a “No A**holes” policy. If that sounds like a place you’d fit in, we hope you’ll come join us!

We believe strongly in diversity, and seek to recognize, develop, and support talent from all backgrounds.

 

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To apply for this position, email your resume to [email protected]
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Location

Located in a quiet semi-residential area with free on-site parking and local bars, shops, and restaurants just steps away.

What are GreatHorn Perks + Benefits

GreatHorn Benefits Overview

We offer competitive salaries, stock options, medical, vision, and dental insurance, a matched 401k, unlimited vacation time, a fully stocked kitchen, and weekly catered team lunches. We strictly adhere to (and are proud of) our “No A**holes” policy.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
GreatHorn provides up to 12 weeks of parental leave for the primary caretaker and 8 weeks of leave for the secondary caretaker.
Flexible Work Schedule
GreatHorn provides employees with a flexible work schedule that includes Core hours, Compressed week, Flexible start and end times.
Remote Work Program
Adoption Assistance
In the case of adoption, GreatHorn offers 12 weeks of paid leave for primary caretakers and 8 weeks for secondary caretakers.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
GreatHorn does not track or limit employees’ PTO. Employees may use PTO for any reason. GreatHorn expects each employee to exercise good judgment and discretion in scheduling PTO.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
GreatHorn hosts company outings Annually.
Stocked Kitchen
GreatHorn has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the seltzer you can handle.
Some Meals Provided
GreatHorn hosts a family-style lunch every Friday.
Happy Hours
Happy hours are hosted Once per week.
Parking
We offer employees Free on-site garage parking.
Pet Friendly
GreatHorn's pet policy is dog friendly daily.
Professional Development Benefits
Job Training & Conferences
GreatHorn offers employees professional development opportunities like Annual individual budget for training.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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To apply for this position, email your resume to [email protected]
Apply now
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