Demand Generation Lead

| Somerville

The Role

As Demand Generation Lead at MedTouch, you will develop and execute marketing initiatives that generate and nurture leads to our target market: marketing departments within healthcare provider and payer organizations. Working closely with our internal creative teams, you’ll serve as the point person for all lead generation marketing initiatives and own the full lifecycle of these campaigns, from concept to completion. As a detail and data-enthusiast, you’ll continually assess and improve your marketing tactics based on evolving data, ensuring alignment with our overall company objectives. Reporting to the Director of Operations and Demand Generation, this role has the opportunity to explore the unique challenges of positioning our B2C marketing strategy and technology offering to other marketers — you’ll be continually challenged to raise your game!

You will:

Create, execute, and optimize campaigns

  • Own strategic marketing programs including SEM, display, tradeshow, content marketing, social, and email nurture to increase lead volume and conversion rates, ultimately impacting revenue.
  • Manage development of assets (e.g. emails, infographics) for demand generation campaigns.
  • Coordinate and collaborate with the Digital Marketing, Content Marketing, Design and other internal teams to develop effective marketing assets and approaches.
  • Coordinate other marketing initiatives, including conferences, webinars, awards, and client appreciation efforts.
  • Develop and analyze metrics to evaluate the end-to-end customer experience across various media channels and customer touch points, continually improving our approach.

Strengthen our marketing foundations

  • Be a constant student of our market, refining our understanding of the needs of our buyers and their journeys to solutions.
  • Quickly grasp complex technical and business concepts and articulate them to our target audience.
  • Write and manage content across website and social platforms.
  • Build upon our brand identity as thought leaders by coordinating blogs, whitepapers, and case studies from our internal subject matter experts.

Qualify and track leads

  • Qualify leads based on research and communicate leads to sales for follow up, ensuring a smooth process throughout.
  • Update, track, and nurture leads, leveraging our CRM and marketing automation (Salesforce Sales Cloud and Pardot).

The Fit

This role is just right for you if you have:

  • Completed Bachelor’s degree in a marketing-related discipline.
  • 5+ years of lead generation success, including campaign development and execution.
  • 2+ years experience in a B2B environment, delivering programs that leverage content marketing, inbound marketing, PPC, SEO and social media.
  • Exceptional written and verbal communication skills—you can write with jazz, polish and flawless grammar.
  • Advanced project management skills which allow you to manage multiple tasks and priorities simultaneously in a tight, deadline-driven environment with complex stakeholders.
  • Experience with tools within Marketing Automation (we use Pardot, Salesforce Marketing Cloud), CRM (Salesforce), Social Management, Google Analytics, CMS (Sitecore)
  • Market orientation; you aim to better understand and to see everything through the lens of our target buyer.
  • Hustle + entrepreneurial instincts; you are a proactive self-starter with a positive, solution-oriented attitude.
  • Insatiable drive to succeed and a natural inclination toward soliciting and using feedback for continuous improvement.
  • Strong collaboration and teamwork; the ability to influence others without authority.
  • Flexibility in your approach, including the ability to thrive in a dynamic, change-oriented work environment.

Bonus Points

  • Experience marketing custom solutions in a B2B environment.
  • Experience working in a digital agency environment focused on healthcare or experience in the payer/provider side of healthcare.
  • Experience tracking and nurturing prospects in Salesforce (Sales Cloud, Pardot).

What We Can Offer You

  • Fifteen vacation, five sick, and three paid personal days, plus nine company holidays and additional time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options and matching.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • vue.jsLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • DrupalCMS
    • SitecoreCMS
    • SalesforceCRM
    • MailChimpEmail

Location

We're in the middle of great restaurants and shopping in Somerville's Assembly Row, right off the orange line!

An Insider's view of MedTouch

How would you describe the company’s work-life balance?

This job has not only allowed me to grow my career but has allowed me to be a great parent as well. I can be there for my children and still be a success!

Amy

Account Director

How do you collaborate with other teams in the company?

Collaboration is in it’s greatest form during our thorough client roadmapping process. It involves every team member working together to create realistic project scope and estimates.

Joe

Senior User Interface Developer

How has your career grown since starting at the company?

When I started with MedTouch 5 years ago, I had no software or healthcare experience. In my time here, I’ve been able to pursue my technical interests on three different teams! Thanks to the support of my knowledgeable co-workers, I’ve become well-versed in all aspects of our industry and can better help our clients achieve their project goals.

Kasie

Manager of Delivery

How do you make yourself accessible to the rest of the team?

My goal is to provide insight & help my team process through issues that arise. This enables each person to own the solution, while also empowering them to be more confident handling similar client matters moving forward. Being an available resource for the team rather than simply providing the “right” answer makes us a stronger team together.

Frederic

Vice President of Client Services

What’s the vibe like in the office?

The Medtouch vibe is a great balance of fun loving and professionalism. The kind of place where you’re happy to be because the people are both awesome and brilliant. Good vibes.

Yeye

.NET Developer

What are MedTouch Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns

Additional Perks + Benefits

Our employees also enjoy exclusive discounts to many of the shops and restaurants in Assembly Row!

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