Director, Content Programming

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/.

Responsibilities:

Become acquainted with the range of “places” data exists across Indigo; priority platforms of Marketplace and Carbon, as well as all current recurring storytelling

• Connect with data science, product, engineering leads to understand the depths and work of Indigo’s technology business
• Develop a framework for prioritizing storytelling opportunities and process for cross-department and functional input/collaboration

Develop an understanding of Indigo’s core customers in order to be able to develop storylines relevant to target audience

• Become clear on Indigo’s external key messages and how data storytelling can support those
• Establish an ongoing cadence and calendar for data storytelling

Understand our broader Marketing goals, objectives and processes and how data-editorial fits within this landscape

• Understand brand and category positioning and messaging to ensure they’re on-track to mine the right types of data to support the brand story and positioning 

Pilot a story around Marketplace to support the Commercial efforts to engender trust and engagement

• Connect with regional leads to understand their goals - puts plan together for how data storytelling / content will help them address those goals

Author a data-based storytelling framework that sits at the intersection of best in class models and the Indigo brand. Be in a position to introduce novel data-based stories that distinguish Indigo as the leader of Beneficial Agriculture

Execute on a plan for building a platform for where this content will be distributed and support overall business goals

Competencies:

• Demonstrated ability to communicate effectively with a range of audiences across business and consumer
  • Highly cross-functional
• Clear, concise, and compelling writer and editor
• Ability to understand the nitty gritty and the broader picture 
• Self-starter, curious-minded
• Diplomatic, rigorous and politely ruthless in prioritizing 
• Familiar in multimedia forms of editorial beyond written (video, infographics, etc.)
• Basic SQL skills, ability to generate own data pulls

Qualifications:

• 10+ years as a journalist and editor at reputable publications
• Track record of collaboration with scientist and technical experts to tell compelling stories
• Love for science and technology, required
• Connection to food / ag industry and current trends within those industries, strongly preferred
• Experience developing content platforms, strongly preferred