Toast
We power successful restaurants.

Customer Marketing Manager- Advocacy

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As one of the fastest growing Software-as-a-Service platforms in North America, Toast is a Google Ventures backed company that is revolutionizing the $800B restaurant industry. Founded in 2012 and launched in 2013, Toast was recently recognized as the 3rd fastest growing software company on the Deloitte Fast 500 and named to the Forbes Cloud 100. By embracing our customer community, Toast has developed a restaurant management platform that is allowing restaurateurs to delight guests, do what they love and thrive.

This is an opportunity to take your career to the next level at one the fastest growing startups in the country.

The Toast Customer Marketing team is responsible for driving customer advocacy, delighting our customers through their customer journey, and creating a community where our customers can thrive. As part of the team the Customer Marketing Manager will be responsible for customer advocacy and driving growth through our referral funnel.

In this role you will be responsible for our referral marketing strategy and the day-to-day execution of our external facing referral programs. You will need to be a creative self-started in order to build effective campaigns, while being detailed oriented so that we can optimize one of the most powerful marketing channels at Toast.

If you’re a data-driven marketer with strong communication skills and a “get stuff done” attitude, read on!

Job Description/Responsibilities:

  • Build referral marketing strategy and execute campaigns focused on generating customer referrals and engaging with all segments of the customer base
  • Own and expand the local partner program, building programs and driving referrals from from restaurant service providers
  • Partner closely with Field Marketing and own strategy for driving customer engagement and attendance at Toast branded events
  • Drive referral strategy forward with new channels, including but not limited to paid acquisition
  • Streamline and process referral bonus payouts and optimize the workflow to scale with channel growth
  • Manage and optimize monthly customer and quarterly partner newsletters
  • Own and drive forward Toast customer case study program and production

Requirements:

  • BA/BS required
  • 2-4 years experience running referral program or owning a marketing channel
  • Strong writer and verbal communicator, ability to build and maintain strong relationships with customers
  • Experience using HubSpot (or other CRM) and/or Salesforce a plus
  • Ability to work effectively across the organization, especially with Sales and Customer Success, to influence priorities across multiple stakeholders in different departments
  • Ability to thrive in a fast-paced, rapidly changing work environment
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What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We have 14 employee resource groups, known as Toast Communities, dedicated to empowering employees.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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