Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Customer Marketing Manager

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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.
Job Description
It's never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company.
The Customer Marketing Manager at Dynatrace is responsible for defining, executing, analyzing and managing the post-sale customer journey with a maniacal focus on driving customer engagement, increasing customer value realization, reducing customer churn and improving advocacy. This person is a strategic partner to every department, thinking long-term and is responsible for developing cross-functional strategies that impact product development, customer success, and marketing.
This strategic role is charged with helping Dynatrace maintain (and continue to gain) a competitive edge in the market. The right candidate will have skills that span from strategic market and data analysis to creating engaging marketing and adoption programs and motivating customer advocates. This person builds strong relationships with customers through engaging marketing campaigns, creates value realization programs that span the entire organization, and builds a community of fanatic Dynatrace advocates. While this person needs to work independently, they know how to collaborate with other departments to create a great customer experience and achieve business goals.
This is the right role for a natural storyteller and full-stack marketer who is excited by the prospect of owning everything from customer analytics to program execution.
Key Responsibilities:

  • Build specific programs -- including messaging, content strategy and development, across a variety of channels (direct email, in-product Marketing, etc.) -- measured by increased net retention. This includes a short-term project focused on developing Product Tours to demonstrate value of expansion/additional modules to customers.
  • Develop data-driven analyses of customer sentiment to determine where to focus to have the most impact on customer lifetime value.
  • Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization.
  • Connect with customers to ensure continued value and success throughout the relationship lifecycle.
  • Capture customer feedback in a meaningful and quantifiable fashion, using it to inform product roadmap development, sales strategy and customer success programs.


Qualifications

  • Bachelor's degree in marketing, business, or communications. MBA strongly preferred.
  • 5-7 years of enterprise marketing experience; strong preference for SaaS and B2B experience. Customer marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus.
  • Data-driven marketing approach -- analyzing data, deriving insights and designing appropriate actions --along with the ability to grasp and translate technical capabilities into business benefits.
  • Experience in developing customer messaging and translating complex technology to compelling stories.
  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy. Experience with marketing automation, in particular Marketo, a plus.
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results.
  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications.
  • Strong analytical skills combined with an attention to detail.


Additional Information
All your information will be kept confidential according to EEO guidelines.
#LI-MS2
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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