Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA

Customer Marketing Manager at Dynatrace (Waltham, MA)

| Waltham
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It’s never been more important to create strategic relationships between customers and the companies that serve them to ensure that customers are recognizing value from their investments, adopting new functionality, and serving as an advocate for the company. 
 
The Customer Marketing Manager at Dynatrace is responsible for defining, executing, analyzing and managing the post-sale customer journey with a maniacal focus on driving customer engagement, increasing customer value realization, reducing customer churn and improving advocacy. This person is a strategic partner to every department, thinking long-term and is responsible for developing cross-functional strategies that impact product development, customer success, and marketing. 
 
This strategic role is charged with helping Dynatrace maintain (and continue to gain) a competitive edge in the market. The right candidate will have skills that span from strategic market and data analysis to creating engaging marketing and adoption programs and motivating customer advocates. This person builds strong relationships with customers through engaging marketing campaigns, creates value realization programs that span the entire organization, and builds a community of fanatic Dynatrace advocates. While this person needs to work independently, they know how to collaborate with other departments to create a great customer experience and achieve business goals. 
 
This is the right role for a natural storyteller and full-stack marketer who is excited by the prospect of owning everything from customer analytics to program execution. 

Key Responsibilities:

  •  Build specific programs -- including messaging, content strategy and development, across a variety of channels (direct email, in-product Marketing, etc.) -- measured by increased net retention. This includes a short-term project focused on developing Product Tours to demonstrate value of expansion/additional modules to customers. 
  • Develop data-driven analyses of customer sentiment to determine where to focus to have the most impact on customer lifetime value. 
  • Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization. 
  • Connect with customers to ensure continued value and success throughout the relationship lifecycle. 
  • Capture customer feedback in a meaningful and quantifiable fashion, using it to inform product roadmap development, sales strategy and customer success programs.

 

Desired Skills and Experience:

  • Bachelor's degree in marketing, business, or communications. MBA strongly preferred. 
  • 5-7 years of enterprise marketing experience; strong preference for SaaS and B2B experience. Customer marketing and/or Product Marketing experience is strongly preferred. Experience with Digital and/or Demand Generation a big plus. 
  • Data-driven marketing approach -- analyzing data, deriving insights and designing appropriate actions --along with the ability to grasp and translate technical capabilities into business benefits. 
  • Experience in developing customer messaging and translating complex technology to compelling stories. 
  • Experience creating and executing marketing campaigns and programs that drive measurable customer engagement and advocacy. Experience with marketing automation, in particular Marketo, a plus. 
  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results. 
  • Strong customer focus and business orientation, with ability to engage senior executives through professional communications. 
  • Strong analytical skills combined with an attention to detail. 

 

 

#LI-NJ1
 
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.
 
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.
 
Dynatrace requires all US employees to be fully vaccinated against COVID-19 two weeks prior to their start date, and to provide verification via the Clear app. Requests for exemptions, must be reviewed and approved prior to commencing employment. If this requirement is not met, your employment will not commence.
 
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

 

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Where we are

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AWSLanguages
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • AngularFrameworks
    • DynatraceAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Company Outings
Game Room
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Some Meals Provided
Happy Hours
Parking
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Work-life balance at Dynatrace is great. Our PTO plan allows me to travel and spend time with family and friends throughout the year. Hybrid work models provide flexibility to work from the office and from home. When I choose to work from the office, our headquarters is equipped with a game room and teams host happy hours.

Hannah Fleming

Sales Development Representative

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

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