· Develop customer marketing programs to support our customers’ growth through adoption, loyalty, advocacy and upsell opportunities aligned with their journey
· Develop and manage segmentation, targeting, and content for specific tactics such as email nurtures, webinar series, in-app messaging, social media posts, case studies, testimonials, and blog posts to support:
o Product Launches and Monthly Releases with coordination with Product Marketing
o New Offerings (ex. Training, Certification)
o Customer communications
· Develop innovative new ideas to engage customers and showcase their unique stories.
· Drive insights and key metrics to understand customer marketing program effectiveness and share broadly with cross-functional teams
· Work cross-functionally with our go to market and product teams to build repeatable and scalable customer programs that drive high customer engagement, loyalty and advocacy.
· Maintain Customer Newsletter
· Maintain customer marketing programs plan and calendar, ensuring alignment with other campaigns