Customer Marketing Manager
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every product designer, hardware engineer, researcher, jeweler, and dental professional in the world.
Join Formlabs as a Customer Marketing Manager and seize an exciting opportunity to lead the strategy and execution of customer revenue growth and retention within our install base. You’ll identify opportunities and build campaigns to help our customers discover new uses for 3D printing and our materials and become evangelists for the Formlabs brand. You’ll work closely with our sales, services, and support teams on these campaigns help achieve cross-sell, up sell, and retention goals that have huge impacts on our company-wide goals.
If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, we have the perfect opportunity for you.
Join us as our Customer Marketing Manager and help us grow.
The Job:
Build and manage effective campaigns to grow revenue within the Formlabs customer base
Deliver customer-focused campaigns on new and existing channels
Document and analyze campaign performance to identify areas for experimentation
Define new reporting and data needs required to provide rapid insight and visibility into customer behavior and program performance
Collaborate with sales and services teams to maintain a customer lifecycle strategy focused on success, retention, and growth.
You:
Understanding of customer lifecycles and experience building a strategy to grow revenue and improve retention
Experience in email marketing, cross-channel nurturing, customer success, and/or onboarding in a B2B setting
Excellent ability to tell a story using data that reinvents the status quo
Have designed experiments and multivariate tests with segmented audiences, and executed on them to build learnings that impact marketing strategy
Familiarity with a modern marketing tech stack – Google Analytics, Marketo, Salesforce, SQL, Tableau, Excel, Google Tag Manager
Our Perks:
- Flexible Vacation
- Generous premium coverage for medical, dental, and vision plans
- Paid parental leave
- Commuter benefits
- Unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.