Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future. 

Toast is looking for a Customer Marketing Manager to activate our thriving community to spread the word about Toast and deepen our existing customer engagement. In this role, you will be responsible for maximizing the impact of advocacy from Toast customers by building and executing a referral marketing strategy with our existing customers base, while also finding new opportunities to grow our local partner network.

About this roll* (Responsibilities) 

• Develop Toast’s customer and local partner referrals strategy

• Execute campaigns focused on driving referral opportunity growth from all segments of the customer and partner bases to increase customer satisfaction

• Work closely within the Marketing organization to identify advocacy opportunities in strategic campaigns and within the customer lifecycle

• Define, test, and optimize local partner communication strategies

• Onboard new advocacy management technology to scale with channel growth

• Work closely within the Marketing organization to identify advocacy opportunities in strategic campaigns and within the customer lifecycle

• Partner with Sales Leadership, Sales Enablement and Customer Care to develop training and activation programs that equip internal teams to solicit referrals from customers and local partners

Do you have the right ingredients*? (Requirements)

• BA/BS required

• Salesforce and Marketo (or other CRM) experience preferred

• 3+ years experience in B2B funnel marketing

• Passion, empathy for customers

• Data-driven mindset

• Experience building and optimizing referral programs to drive engagement

• Strong copywriter and verbal communicator

• Strong marketing background in managing a variety of effective end-to-end customer marketing programs, including but not limited to: loyalty, advocacy, and reference programs, user groups and advisory boards, communications and promotions.

• Ability to work effectively across the organization, especially with Sales and Customer Care, to influence behavior across multiple stakeholders

• Adaptive, resilient and able to succeed in a fast-paced, changing, dynamic environment- with proven ability to manage multiple projects, people and priorities

*Bread puns encouraged but not required