Customer Advocacy Marketing Manager at Rapid7
Rapid7 (NASDAQ:RPD) is a team of highly motivated individuals dedicated to making the world a safer place through innovative cybersecurity solutions. With over 7,200 customers (including half of the Fortune 100) across 120 countries, Rapid7 aims to give Security, IT, and Development teams the tools needed to dramatically improve their security operations. Consistently named one of the best places to work by the Boston Business Journal, Rapid7 views its people as its most important asset and invests heavily in employee career development and company culture.
Rapid7’s Customer Excellence Team is responsible for building insights, user knowledge, and marketing programs that help Rapid7’s customers get value from our products and services. As the Customer Marketing Manager for Advocacy, you’ll be responsible for delighting customers and building their loyalty, and enabling them to be powerful advocates for our brand. Through strong cross-functional partnership within the marketing organization as well as with teams across Customer Success, Customer Experience and Sales, you will help our customers achieve their goals and also drive the goals of the business.
Your focus areas:
Advocacy Engagement: Build touchpoints that enhance the customer’s relationship with our brand, and demonstrate our deep customer appreciation. Develop a community where customers can interact with Rapid7 and their peers, as well as speak about their experience.
Advocacy Enablement: Design seamless and rewarding opportunities for our happy customers to champion Rapid7 through acting as sales references, being featured in content, acting as speakers at events, and amplifying our social messaging to their networks.
Project Management: Operate as the organizer, manager, and leader of cross-functional projects.
Evangelism: Be an evangelist and spokesperson for Rapid7’s customer, and advocate for a customer-first mindset.
Ongoing Improvement: Champion the effort to continuously advance the effectiveness of our customer advocacy strategies, tactics and systems.
In return you will bring:
5+ years of related marketing experience
Expertise in direct digital marketing best practices, ideally including management of an advocacy program, or responsibility for components such as production of customer case studies or testimonials, etc.
Highly customer focused and oriented
High degree of emotional intelligence, able to empathize with customers and nurture relationships with them
Strong analytical skills, with an ability to use data in decision-making
Excellent written and verbal communication skills
Proven success with managing projects
Available for occasional travel to industry events as needed
B2B marketing experience with technology preferred
Experience using Influitive a plus