Conversion Marketing Manager at Drift

| Greater Boston Area
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About Drift

Drift is the Conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms -- not days later. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.


About the role

Drift is looking for a demand gen marketer to join our team. At Drift we’re all about driving results and creating experiences that surprise and delight our future and existing customers. If you’re a marketer who loves demand gen funnels, loves digging deep to understand the customer journey and is passionate about improving the digital experience for our present and future customers. In this role you will be measured for success based on three metrics, pipeline generated from the lead types you own, the conversion rate of our website overall and the number of chat qualified leads and bot booked meetings generated per month.


What you’ll be doing:

  • Operate Drift for Drift. You will be our #1 power user of Drift. Drinking our own champagne running conversational chat on our own website. 
  • Working with our conversion rate optimization vendor you will own the experimentation roadmap, execution and reporting out on the efficacy.
  • Own all conversion points on our entire website with 95% of them all happening within Drift (the product) with an eye to ensuring we are always providing the user with the “Next best action” they should take. E.g. after you subscribe to our blog what’s the next thing you should?
  • Working closely with the team working on SEO, SEM and paid advertising to build out core landing pages that are optimized for conversion.
  • Be the owner of our website. Know the flows of our web experience like the back of your hand and use data to establish the ideal user path for someone to have a complete understanding for how we help solve the problems of today’s modern marketing and sales teams. 

In the first 30 days you will:

  • Get completely up to speed on our Drift instance, how it works, what’s working and what needs to be further optimized. 
  • Have a grasp of our google analytics, understanding our highest converting pages and develop a roadmap for how we can begin to improve
  • Understand the workflows of the team and who your internal team members are that will help you be successful. 

In the first 60 days you will:

  • Have developed a conversion rate optimization experiment roadmap prioritized by impact and effort. 
  • Have optimized our Drift instance in order to simplify, focus on what matters and create a repeatable process that scales with how we work as a marketing team. 
  • Have an understanding on the weak areas of our web experience and have created a roadmap for how we can improve. 

In the first 90 days you will:

  • Have a compelling story for the impact you’ve made on our Drift instance with results to show for all of your effort. 
  • Have implemented conversion rate optimization experiments that have made a positive impact on the conversion rate of our website. 
  • Be working closely with the research on our personas, the product marketing team, the web team and our digital marketing team to develop an information architecture of our website that optimizes our current web experience as well as 

About you and what type of skills you’ll need:

  • Experience using Drift, Marketo, Salesforce, Google Analytics
  • Experience studying user journeys and conversion paths on the web. 
  • Bachelor’s degree.
  • Strong written and verbal communication skills.
  • High energy and a positive attitude.

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as a “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] 


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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Promote from within
Mentorship program
We believe in the power of mentorship and regularly bring external guests into our office to teach us.
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