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Conversational Marketing Specialist

| Greater Boston Area

We’re looking for a talented B2B marketer with technical and customer facing expertise who can help us build and optimize Drift bots for our customers, to create interactive, personalized experiences for their prospects and customers.

What you’ll do in this role:

  • Support the creation and ongoing optimization of Drift bots for customers with a paid professional services package.
  • Partner closely with our Customer Success Managers and directly with customers to understand the language they use to best sell their product, and adopt and evolve this language for use in welcome messages, bots and emails.
  • Understand the brand voice of each customer, to ensure bots reflect their unique point of view in appearance and responses given.
  • Enhance customer experience and understanding of Drift by providing weekly updates to customers on the performance of their bots, as well as monthly detailed performance review and recommendation deliverables, while driving proactive ongoing optimization and improvements.
  • Develop a solid understanding of your customer’s marketing and sales tech stack, including the information that flows through it to be pushed into and pulled out of Drift.
  • Have a clear understanding of what your customer’s conversion rates should be and how to leverage copy variations, A/B testing, and other experiments to hit those metrics.
  • Push edits and updates constantly to ensure that bots are providing the best experience on site for your customers.


  • 1 –3 years experience in Marketing, Customer Support or Customer Success within the MarTech space
  • Understanding of company’s value proposition, lead qualifiers, best fit customer and personas
  • Willingness to experiment – even if something doesn't work, be prepared to learn from your failures
  • Experience rolling out conversational marketing platforms (like Drift) and sales engagement tools (like Outreach.io)
  • Experience integrating chat tools with CRMs (like Salesforce.com) and marketing automation platforms (like Marketo)
  • Ability to work across teams including marketing, sales, IT and operations
  • Quick learner, always looking to embrace and master new technologies
  • Ability to multitask and work independently, comfortable working in a fast-paced environment
  • Solid knowledge demand generation funnels and tactics used at each stage within the funnel.
  • Positive attitude and a voracious curiosity for creating great web experiences.
  • Experience using Marketo, Salesforce, Google Analytics a plus.
  • Strong written and verbal communication skills.
  • High energy and a positive attitude.
  • Bonus: Certified in Conversational Marketing
  • Bonus: Experience with a company practicing account-based marketing
  • Bonus: Development experience using APIs for chat, CRM and marketing automation
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Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!



How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.


Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.


Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.


CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.


Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
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