As a junior content marketing writer, you’ll join a growing global editorial team that delivers high-quality content to help drive the success of LeanIX. This role requires a strong understanding of how to use relevant B2B content to tell stories that support the customer’s journey. You’ll write insightful blog posts, develop engaging emails for campaigns, publish creative landing pages, and more, to drive conversions and create new opportunities for our sales team. The content you develop will help set the voice of LeanIX to ensure the global consistency of the tone and brand. If you are creative, deadline-oriented, possess strong copyediting skills, motivated to learn, can collaborate with cross-functional teams, and willing to take on new challenges, let’s talk.

Responsibilities:

• Develop creative marketing emails and landing page content for highly-visible demand generation campaigns
• Publish 1-2 blog posts per week on the enterprise architecture industry
• Assist content team to research new topics and pitch ideas that impact the enterprise architecture industry and our core audience (CIOs, enterprise architects, cloud architects, and more) for white papers, eBooks, case studies, and more
• Implement SEO best practices to ensure copy is optimized for organic search
• Work with the graphics design team to add visual elements to content
• Submit content to the editor for feedback and approval
• Use our content management system for content production for publishing
• Help cross-functional teams with copyediting requests
• Collaborate with the social media team to promote our content on social channels such as LinkedIn and Twitter

Requirements

• Minimum of 1-3 years of B2B writing experience as a creative content writer, copywriter, content marketer or a similar role with an established portfolio of published work
• Experience with developing creative copy for marketing programs including email nurture campaigns and landing pages a plus
• Ability to work closely and collaborate with global cross-functional teams within the marketing and sales departments
• Hands-on experience with tools including HubSpot, Google Analytics, Microsoft Word, Excel and PowerPoint, SEMrush, Seismic a plus
• BS/BA degree in journalism, communications, English, marketing or related field
• Excellent writing and editing skills in English
• Experience conducting research and interviews of internal and external sources
• Able to meet deadlines while paying close attention to details
• Familiarity with SEO best practices