Content Marketing Specialist at iZotope

| Cambridge
Sorry, this job was removed at 11:25 a.m. (EST) on Friday, March 6, 2020
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The Opportunity iZotope is looking for a Content Marketing Specialist to create and edit customer-facing messaging for its award-winning products. The successful candidate will have the opportunity to represent the voice of iZotope and deliver exceptional content and copywriting across all public communication mediums, including the Learn section of iZotope.com, email campaigns, video scripts, and web copy. This opportunity is a full-time position based in our Cambridge, Massachusetts headquarters, but is open to remote employees working from New York City or Los Angeles, California. The Role Reporting directly to the Content Marketing Manager, the Content Marketing Specialist will be a key member of the Content Team, collaborating with various other teams to deliver compelling content and messaging that engage customers and partners. As an expert storyteller and audio professional, the Content Marketing Specialist will have a good understanding of the various iZotope customer types and be able to craft and edit copy that supports the company goals and brand.
Responsibilities
• Edit iZotope articles on mixing, mastering, and other audio production disciplines for technical accuracy, spelling/grammar, style and tone, and SEO best practices
• Work with freelance writers and in-house subject matter experts to write and edit compelling articles on audio topics in support of awareness and demand generation goals
• Review sound clips submitted with blogs for audio fidelity and educational value; provide necessary feedback to freelance writers for revision
• Generate compelling article topics on audio production that demonstrate the value of iZotope’s audio products and support the brand
• Work closely with the Content Marketing Manager and Email Marketing Manager to understand email creation needs and write conversion-oriented email copy
• Write product-oriented, conversion-oriented web copy
• Build and quality assure articles using Adobe Experience Manager to prepare for publication
• Work closely with the Design team to facilitate the creation of image assets for the Learn section of iZotope.com
• Support the Content Marketing Manager to create content performance reports using Google Analytics and Google Data Studio
• Write compelling, search-optimized copy for YouTube videos including, descriptions, closed captions, calls to action, and more
• Be able to work in a fast-paced environment that requires attention to detail, deadlines, and the ability to multitask on various projects Professional Qualifications
• Excellent copywriting and copyediting skills, with high attention to detail and expert understanding of grammar, and a mastery of both long-form and short-form copywriting
• Experience with audio production, including knowledge of music production and mixing (experience with iZotope products a big plus)
• Ability to write with a consistent brand voice
• 1–3 years of content marketing experience
• Ability to work cross-functionally to deliver projects on-time and onmessage
• Experience with A/B testing, setting KPIs, and optimizing communications based on data-driven metrics. Knowledge of Google Analytics and Google Data Studio is a plus.
• Ability to work cross-functionally with other stakeholders to help define the business needs and deliver on-time and on-message
• A passion for writing, marketing, and audio technology (being a musician is a big plus)
• SEO experience is a plus Personal Characteristics
• Ability to write honest, factual, and conversion-oriented copy that makes a meaningful connection with the customer
• Have a “do whatever it takes” mindset. Possess a strong work ethic, be willing to go the extra mile, and be able to collaborate positively with others while still being able to work independently when needed
• Individual must be a team player, focused on the total success of the company as opposed to individual success

Responsibilities

  • Work closely with the Content and Email Marketing teams to understand email creation needs and write conversion-driven email copy for campaigns, product launches, newsletters, nurture streams, and more
  • Work with Content and Product Marketing teams to define website copy needs and write copy that will turn site visitors into iZotope advocates
  • Edit blogs for grammatical and technical accuracy, using SEO best practices
  • Work with the Design team to help integrate messaging in ways that effectively promote our products and brands through email and web copy
  • Incorporate brand values, voice, and tone into copywriting so that it is consistent across all mediums
  • Collaborate with key stakeholders, including the Product Marketing, Product Management, and e-commerce teams, so that messaging is in line with overall goals
  • Be able to work in a fast-paced environment that requires attention to detail, deadlines, and the ability to multitask on various projects

Professional Qualifications

  • 3–5 years of copywriting experience for an agency or consumer-based company
  • Experience writing copy for various mediums, especially email and web
  • A basic understanding of audio production (experience in music production or audio engineering is preferred)
  • Ability to write with a consistent brand voice
  • Excellent copywriting and copyediting skills, with high attention to detail and expert understanding of grammar
  • An understanding of search engine optimization (SEO) best practices, and experience applying SEO to web copy
  • Experience with A/B testing, setting KPIs, and optimizing communications based on data-driven metrics
  • Ability to work cross-functionally with other stakeholders to help define the business needs and deliver on-time and on-message
  • A passion for writing and marketing (being a musician is a plus)

Personal Characteristics

  • Highest ethical standards, with the ability to write copy that makes a meaningful connection with the customer
  • Have a “do whatever it takes” mindset. Possess a strong work ethic, be willing to go the extra mile, and be able to collaborate positively with others while still being able to work independently when needed
  • Individual must be a team player, focused on the total success of the company as opposed to individual success

This opportunity is a full-time position located based in our Cambridge, MA office location.
What’s it like to work at iZotope? 
We’re the leaders in intelligent audio production and you’ll see that all iZotopians have a passion for what we do. Our company, our market and our customers are growing fast. This means all iZotope employees are engaged in interesting and challenging work. We have the opportunity to try new and different things and lots of room for career enrichment. We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. iZotope combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Plus, it’s really cool to work for a company in the music and film industry! 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ConfluenceManagement
    • Adobe CampaignLead Gen

Location

Just a short walk from MBTA Red Line Kendall/MIT and Kendall Square, iZotope is surrounded by restaurants, coffee shops, nightlife and entertainment.

An Insider's view of iZotope

What are some social events your company does?

We hold regular Synth Jams after work, which is a great way to get to know your colleagues while also checking out synthesizers you may have never seen before, and learning more about them.

Kayley

Social Media Manager

What does your typical day look like?

My days involve thinking about strategy (which products to build and why) and tactics (ensuring development teams have information required to move forward). I help make sure the cross-functional teams are constantly reminded of the “why” behind our products and features. With the team aligned, we are free to create more innovative products.

Udayan

Product Manager

How has your career grown since starting at the company?

My career has grown a lot since starting at iZotope! I started as a junior software engineer, grew to become a tech lead on one of our flagship products, and now manage a development team. The supportive environment from my managers, peers, and the executive team here has been so important to my success and has helped tremendously in my career.

Jamie

Engineering Manager

What is your vision for the company?

Our products empower creators to produce most professional music, film, tv and podcasts today, and we see the opportunity to bring that same ability to creative people with any level of technical expertise.

Mark

CEO

What's the biggest problem your team is solving?

Producing professional-sounding audio is really hard, requiring a lot of training and a heavy investment in gear. We are trying to use the latest advances in modern technology to fundamentally change the way music is recorded, produced and performed, so that any musician can record and produce the sound in their head.

Jonathan

CTO

What are iZotope Perks + Benefits

iZotope Benefits Overview

iZotope works hard to provide a highly competitive benefit package to meet our employees’ needs. We offer medical, dental and vision plans with considerable company contributions. Our employees are also eligible for a generous 401(k) employer-match. Life insurance and short- and long-term disability are standard iZotope-paid benefits. As an added benefit employees get access to all iZotope products complimentary for personal use as well as a variety of other awesome benefits such as free subway passes, subsidized identify theft protection, tuition assistance, fully paid eLearning subscription, reduced gym membership rates, and many many more. Let’s not forget about our extensive time off programs. Each year we strive to add new benefits to the mix.

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
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