Content Marketing Specialist
Who We’re Looking For
We’re looking for a content marketer to use their deep understanding of B2C content marketing and strategic vision to help us shape and grow our content marketing strategy. You will be responsible for managing the creation and marketing of high quality content that enhances our brand and engages our audiences. You must have strong attention to detail and be driven by a growth mindset to succeed in this role.
Responsibilities Include
- Drive the growth of our content marketing program with a dedicated focus on improving key metrics
- Work with the analytics team to design and implement tests to increase key metrics; report on the findings and use them to drive next steps
- Hire and manage agency and freelance resources for content production, video creation, and other value-ad services
- Create and manage content deployment calendar
- Work with internal design resources and/or external agencies to optimize the blog
- Work with the rest of the marketing team to ensure all content activities are following brand guidelines
- Be the content marketing expert at our company and make the rest of the organization smarter about your key areas of expertise
- Proactively stay on top of industry trends and emerging technologies
Skills and Qualifications
- 2+ years experience in creating content for a B2C audience across a broad range of content types and channels
- Driven by a testing mindset - you challenge every assumption with data and crave quantitative insights before making any big decision
- Strong analytical and quantitative skills, with the ability to use data to develop and measure the effectiveness of marketing programs
- Experience with different content distribution channels including newsletters and social media
- Excellent written and verbal communication skills are a must; you must be able to effectively concept and communicate campaign ideas with the designer and rest of the team
- Collaboration skills and a proven ability to influence and work well with others
- Able to write and edit for our unique brand voice, style and tone
- Excellent organization skills and can easily manage multiple projects to deadlines
- Strong balance of autonomy and collaboration
- Experience with Wordpress or similar content management system is a must
- Experience with Braze or similar customer engagement tool is a nice to have
- You must be humble, flexible, eager to learn and thrive in a startup-like environment
If you’re excited to help millions of people reach their weight loss goals with a small, entrepreneurial team, we encourage you to apply!
Send us your resume and cover letter with ‘Content Marketer’ in the subject. In your cover letter, quickly tell us why you think you'd be a great fit for Lose It!. Send your resume to:
Send your information to our jobs email: [email protected]
About Lose It!
Lose It! is a leading consumer software company based in the heart of Boston. Our app and online platforms have helped people get healthier and lose over 75 million pounds worldwide, through calorie tracking and social support. With a top grossing Health & Fitness app in both the iOS and Android app stores and millions of members returning to use the app each week, we're proud of the impact that we've had and are passionate about mobilizing the world to achieve a healthy weight.
Along with our core program, we’re excited to have recently launched our newest product, embodyDNA. With embodyDNA, members can submit a DNA sample and get helpful weight loss insights based on their unique traits.
We’re a small, fast-paced team that loves trying new things. It’s okay to make mistakes; failure is essential to innovation. This mindset makes us a great fit for growth-minded individuals who value lifetime learning and thrive in iterative work environments.
At the core of our mission, benefits, and mindset, we are here to help our customers. If you’re ready to create great products with a real impact on real people, we’re the company for you.
Resources
Why work at Lose It!
If you picture yourself working on solving one of the world’s biggest issues with a smart team, then heading out for apps and drinks with your peers, we’re the company for you! Join our creative, fun, fast-moving company that values learning over perfection and provides opportunities to advance your skills.
Compelling markets and technology:
Lose It! is at the forefront of health and fitness, corporate wellness, machine learning, nutrigenomics and mobile and cloud computing.
A track record of success:
Our founders are seasoned startup professionals; they've taken a company public, sold companies to Macromedia and Microsoft, and raised capital from firms ranging from General Catalyst to Polaris to United Healthcare's Innovation Group.
Small team, deep and interesting challenges:
We may be a small team (under 50 people total), but we're always pushing the limits of current knowledge. The problems we solve are deep, complex and fascinating.
Professional growth opportunities:
We encourage continuous learning through sponsoring employees to attend conferences and seminars to network, expand their knowledge and build their skillset. We also incorporate team building exercises, brainstorming sessions, and retreats to optimize how we work together as a team.
We have fun:
We have a genuine camaraderie that makes us look forward to coming to work every day. (Our other perks and benefits don't hurt either.)
Perks & Benefits
- Commuter subsidization and prime location for public transportation
- Flexible hours
- Open vacation policy
- Profit sharing
- Gym membership or wellness reimbursement
- 1+ weeks for you and your family on our summer retreat
- Health, dental, and vision insurance for you and your family
- Health, Dental and Vision Insurance Premiums are paid for by Lose It!
- Life insurance and disability benefits
- 401k plan
- Casual dress code
- Company lunches and happy hours
- Weekly organic fruit delivery
- Frequent company outings and trips
- Great collective beer knowledge