Content Marketing Manager/Senior Content Marketing Manager at Veeva

| Greater Boston Area
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At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.
The Role
The content marketing manager plays a key role helping drive our efforts to establish thought leadership, engage and educate customers and prospects. This individual is responsible for producing, developing, and maximizing the use of highly engaging content.

What You'll Do

  • The content marketing manager will create, reuse, and maximize the use of compelling, impactful content that advances thought leadership and promotes the value of Veeva. This individual will work on content marketing initiatives across multiple media and formats to drive awareness and engagement along the buyer’s journey.
  • Partner with marketing team to map out content strategies and needs that support and extend marketing initiatives, both short- and long-term.
  • Research, write, and edit marketing content to advance thought leadership, attract prospects, and educate existing customers. Content not limited to blog posts, eBooks, social media posts, video scripts, infographics, emails, newsletters, case studies, videos, interactive content, and web copy.
  • Leverage, reuse, and repurpose existing high-performance assets to increase reach and visibility across buyers.
  • Work with marketing team to integrate content activities within traditional marketing campaigns.
  • Collaborate with marketing team to craft content to support programs that drive momentum and engagement for Veeva via digital and social channels.
  • Ensure created content is on-brand, consistent in terms of style, quality and tone of voice. Be a steward of best practices in messaging, grammar, writing, and style.
  • Partner with the digital team to ensure content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
  • Proactively develop standards, processes, and best practices for innovative content creation, distribution, and repurposing.
  • Report on and review content performance to enable optimization based on those results.
  • Create and manage a resource library of content inventory.

Requirements

  • Bachelor's degree in English, marketing, or equivalent.
  • Exceptional communication, writing, and organizational skills. Proven editorial skills.
  • Well organized with a very high attention to detail.
  • Proficient in Microsoft Word and PowerPoint.
  • Highly creative with a desire to collaborate on the development and management of engaging and original content through different channels.
  • Ability to multi‐task and prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail.
  • Ability to operate independently
  • Team player
  • Able to clearly articulate the business goal behind the creation of a piece (or series) of content.
  • Please submit writing samples with application.

Nice to Have

  • Previous content marketing experience.
  • Experience in enterprise software or high-tech.
  • Experience working remotely and globally.
  • Life sciences industry experience a plus.

Perks & Benefits

  • Flexible PTO
  • Allocations for continuous learning & development
  • Health & wellness programs

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PythonLanguages
    • SqlLanguages
    • SeleniumLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • MySQLDatabases

Location

Our main office is located in Fort Point and is walking distance to great restaurants and cafes. Close to public transportation and ample parking.

An Insider's view of Veeva

How would you describe the company’s work-life balance?

At Veeva you can "work anywhere" which means you can choose to work in an office or at home on any given day. Our work processes are designed so that you can be productive in an environment that works best for you.

Kristin

VP, Talent Attraction

What's the biggest problem your team is solving?

We are building a new product to help clinical trials run faster and more efficiently. I can't imagine any other opportunity that would be as impactful, especially in a time of public health crisis. Veeva has a pragmatic approach to technology, we don’t go after shiny new things, but rather focus on stable technologies that continue to evolve.

Jacob

VP, Engineering

How has your career grown since starting at the company?

After graduating from the University of Texas, Arlington, I joined Veeva as an Associate Software Engineer in their Generation Veeva program. Since then, I've been with the company for three years now, have been promoted to a Software Engineer, and moved from our Pleasanton, CA HQ to one of our first engineers in Boston, MA.

Shilpa

Software Engineer

What is your vision for the company?

Our goal for 2025 is to be 10,000 employees and still "be Veeva" meaning continuing that startup mentality and speed. Even though today we have 4,300 people and $1.4 billion in revenue, we maintain a startup culture - remaining agile, fast, and constant innovation.

Henry

Chief Strategy Officer

What are Veeva Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Professional Development Benefits
Job Training & Conferences
Promote from within
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