About Drift  

Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human. After just four years in market, the company has become one of the fastest-growing SaaS companies and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

About the role

As the Podcast Content Marketer, you will own the roadmap and execution of Drift’s podcast strategy. In this role, you will collaborate with a cross-functional team of Drifters and continue Drift’s work an industry-leading example of podcasting done right.  

What You’ll Do as the Podcast Content Marketer:

• Manage the day-to-day execution of Seeking Wisdom, CMO Conversations, and The American Dream, including scheduling, host and guest preparation, pitching and booking quality guests, editing, and post-production content packaging
• Oversee the day-to-day execution of Build, Growth, and Operations, serving as the go-to resource for podcast best practices and technology troubleshooting, as well as post-production content packaging 
• Manage the relationship with Drift’s podcast agencies, Casted and Resonate Recordings 
• Repurposing content is a tenet of a content marketing strategy, you will be responsible for repackaging Drift podcast episodes into blog, book, and Drift Insider content
• Be in lockstep with Drift’s Video Producer on all things related to video podcasting and help level up our host + guest experience 
• Coordinate asset creation and delivery of web and social content with Drift’s Video Producer and Social Media Associate 
• Collaborate with Drift’s Video Producer and SEO Lead on keyword research, strategy, and execution for Drift’s podcast content on YouTube
• Explore new opportunities for the growth of the channel, prepare recommendations, and take action to expand listenership 

In the first 30 days you will:

• Take over the day-to-day execution of Drift’s podcasts 
• Assess the current podcast engine and identify areas of improvement 
• Level up our podcast measurement  
• Layout the key components of Drift’s podcast strategy going forward, creating a 3 and 6 month roadmap for success
• Meet 1:1 with Drift’s hosts to understand their process and vision 
• Own the Drift’s podcast agency relationships

In the first 90 days you will:

• Partner with demand generation to build out a podcast nurture program
• Explore sponsorship opportunities to expand our listener base
• Create native ads for our own shows 
• Collaborate with Social Media Associate to identify podcast social/channels we should get involved in (e.g. Podchaser, Podz)
• Drive the strategy for publishing exclusive podcast content in Drift Insider

In the first 6 months you will:

• Emerge as the thought leader on all things podcasting across the entire company
• More accurately report on Drift Podcast impact on influenced pipeline and revenue
• Charting our long term strategy and vision for podcasts 

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO. 

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]