TripAdvisor Restaurants

B2B Content Marketing Manager (Lead)

The TripAdvisor Restaurants team provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. You will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. We are looking for an accomplished B2B storyteller to join us as a Content Marketing Manager and who will drive highly optimized content creation and distribution that improves our reach, awareness, engagement, and conversion for global restaurant owners across multiple channels.

Responsibilities:

• Partner with Marketing leadership in developing a comprehensive multichannel content marketing strategy to drive traffic, engagement, leads and retention
• Collaborate with cross-functional teams including Product, PR, Research and Sales and external influences to develop a roadmap of engaging and relevant content supporting TripAdvisor’s position as an industry thought-leader
• Manage the implementation of the editorial calendar including working with cross-functional internal teams and, where necessary, managing external resources to meet our messaging goals
• Champion editorial governance which is consistent with our brand voice, style and tone
• Develop a framework for tracking and analyzing results of all channels to demonstrate the overall business value of content efforts
• Manage digital content hubs including understanding unique efficacy best practices across main social media channels and partnering with the TripAdvisor Insights team in developing a media platform optimized for the unique needs of Restaurant owners

Required Skills:

• A portfolio of produced content pieces with key metrics showcasing a multi-purpose approach and how they’ve been utilized across numerous channels
• Solid understanding of content SEO tactics including but not limited to Google Keyword Tool, SEO titles & meta descriptions, keyword-centric copywriting, Google Search Console, image optimization, site structure, link building 
• 5 – 7 years’ experience in progressive B2B Content Marketing roles, preferably in fast-moving technology organizations
• Must be a skilled story teller who employs non-linear thinking skills to create compelling content that is quickly and easily understood by a busy audience
• Experience creating of a wide variety of content including written articles & guides, presentations, videos, webinars (live and on demand), etc. from start-to-finish
• Superior presentation development (PowerPoint) skills
• Speaks at least one foreign language (preferred) and/or has experience writing content and managing translation and localization for multiple languages
• Excellent proofreading, content editing and grammatical skills
• Ability to work in a fast-paced environment with an eye both short-term achievement and longer-term vision
• Must have sense of humor and be flexible, adaptable and open to change

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.